Verve Media launched the “Har Broker Ka Saathi” campaign for Syndicate by PropertyPistol, a tech-based platform for brokers.
The campaign is aimed at reaching the brokers nationwide and raise awareness about the platform and sheds light on the advantages of tech-based selling for brokers in the real estate business over traditional methods.
To achieve this, the agency created three brand films featuring the character of Manav Mehta, known as Mehtaji, a modern broker using the Syndicate platform. Actor Kunal Kumar was chosen to portray Mehtaji. The films depict two struggling brokers facing challenges with the traditional selling process, while Mehtaji generates leads and revenue at ease with Syndicate app.
Mayur Gole, Co-Founder of Verve Media, commented, “The idea behind the campaign comes from a simple insight that anyone who manages a business looks for a partner that can help make things easy. Brokers are no different, and that’s why our team used the campaign tagline “Har Broker Ka Saathi”, backed by the ad films, to bring through a series of emotions like frustration, curiosity and happiness that Syndicate’s audience can relate to. The campaign was brought to life through a number of elements, including social media posts and ad films.”
Ashish Narain Agarwal, Founder & CEO, PropertyPistol, said, “We are dedicated to empowering individual real estate brokers and are tirelessly working towards propelling further with this objective. We aim to connect with brokers nationwide and make them understand the seamless assistance Syndicate by PropertyPistol offers. What better way than to connect with them through these compelling commercial films. These films will enable the brokers to recognize the true value Syndicate by PropertyPistol brings to them, helping them to unlock the full potential of their business.”