Mumbai: Viacom18 joined the festive cheers with its audience, this season with the announcement of slashing the a-la-carte price for its flagship Hindi GEC COLORS and Kannada GEC COLORS Kannada at Rs 12/month each.
In line with this special festive offer, Viacom18 is launching a consumer awareness campaign ‘Har Din Diwali’ encouraging viewers to now subscribe to these channels at its new price point. As part of this offer, the a-la-carte price of COLORS and COLORS Kannada has been reduced from the present price of Rs19 to Rs 12 per month each.
Commenting on the initiative, Sudhanshu Vats, Group CEO & MD, Viacom18 said, “As a broadcast network, our aim is to make our channels more accessible and affordable to all viewers across the country. While we are launching a slew of exciting shows on our channels, this festive offer – ‘Har Din Diwali’ will further empower our consumers to access their favourite shows at a more affordable price point.”
In addition to the celebratory pricing, the festive season will also witness the channels showcasing marquee properties such as Bigg Boss 13, Bigg Boss Kannada, Chhoti Sardarni, Shakti, Khatron Ke Khiladi, AgniSakshi, Lakshmi Baramma, Mangala Gowri Maduve, amongst others.
Viacom18 had introduced a pioneering awareness-building campaign during the implementation of New Tariff Order, titled ‘Ek Me Hai More Yahaan’ that advocated the comprehensive value for money that the ‘COLORS Wala Value Plus Pack’ provided to its viewers.
The campaign had also successfully highlighted the clear concerns of the consumers over the rising costs of entertainment channel packages across genres by defining the strategy of the network wherein all the bouquets across Hindi, English and Regional entertainment were packaged in a manner to help the viewers keep their monthly budgets in check.