Mumbai: As part of their Chakachak Mumbai campaign, Viacom18 took up the task to beautify the areas near their headquarters in Mumbai.
Under this initiative, the company collaborated with noted artist Robb to create one of the city’s biggest pieces of wall art to promote the message of cleanliness.
The wall is a welcome change from the drab version that was earlier present, adding a bright and colorful aspect to Mumbai’s roads. The Viacom18 network has created this exceptional canvas with the aim to inspire cleanliness through creativity.
The creative depicts a dirt, garbage and pollution-free city while also featuring popular characters such as Mary Kom, Milkha Singh and MotuPatlu to inspire change.
The mural is one of the largest in Mumbai with a length of 900 feet with the minimum height being 2 feet and the maximum height being 30 feet.