Mumbai: Viacom18’s OTT platform – Voot Select to air Shark Tank – Season 11 exclusively in India on April 25, followed by the Indian-television premiere on May 18, airing Monday to Friday at 9 pm, only on COLORS INFINITY.
Over 10 glorious seasons, Sharks – Kevin O’Leary, Mark Cuban, Barbara Corcoran, Lori Greiner, Robert Herjavec and Daymond John, have invested millions of dollars from their own capital, resources and expertise into ideas, concept-products and people, transforming them into booming moneymakers. The latest season will see them swim deeper in search of game-changing and clutter-breaking pitches that can be taken to the next level and turned into lucrative businesses.
Commenting on the multi-platform premiere for one of the most-popular business-reality shows, Ferzad Palia, Head – Voot Select, Youth, Music and English Entertainment, Viacom18, said, “We introduced India to Shark Tank when we launched Colors Infinity, and the show has amassed a huge fan-following, despite being a business-reality show. Establishing itself as one of the most-watched shows on the channel, viewership for it has been constantly growing with every new season. While continuing to serve our loyal television viewers, we are now taking the show to an even larger audience base by showcasing it first on our OTT platform – Voot Select as part of our digital-first strategy. This multi-platform approach will essentially serve as an impactful interplay for us, expanding our audience profile to include digital-first patrons.”
Appearing individually in various episodes as guest judges alongside Sharks – Mark Cuban, Barbara Corcoran, Lori Greiner, Robert Herjavec, Daymond John and Kevin O’Leary will be founder & CEO of Stitch Fix, Katrina Lake; founder & CEO of KIND, Daniel Lubetzky; international tennis champion & founder of Sugarpova, Maria Sharapova; and co-founder & CEO of 23andMe, Anne Wojcicki.