Mumbai : Videocon d2h has launched India’s first ultra high-definition cable television channel.
The channel went on air on 26th January and airs movies, video on demand, and travel and sports programmes. High-definition programmes will be provided by international broadcasters and independent content providers.
Videocon d2h will stream the ICC World Cup matches in 4K UHD on its direct-to-home platform.
“While there are other service providers that have set-top boxes, we are the first to launch a platform for content in 4K UHD. The World Cup will have some matches in 4K UHD, and the channel will air the India matches and the semi-final and final,” said Anil Khera, chief executive officer of Videocon d2h, the Videocon group’s DTH arm.
The feed will be aired under contract with Star India, the official broadcaster of the World Cup in India and the Middle East. Before the tournament starts, and after it too, the channel will telecast lifestyle, movies and infotainment content.
“It is not a particular broadcaster or genre that will be featured on the channel. It is a DTH platform for content in 4K UHD, which will be available to those who own special set-top boxes,” Khera added.
The set-top boxes are available at Rs 6,590 for new subscribers and Rs 5,990 for existing ones. The subscription to the channel is free.