Monday, June 29, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Campaigns

Videocon D2H ropes in MStar for implementing HEVC Technology in HD STBs

by MN4U Bureau
January 10, 2015
in Campaigns
Reading Time: 2 mins read
A A

Share Share ShareShare

Mumbai : MStar Semiconductor, Inc., a leading semiconductor company for TV, set-top-box, display and digital home solutions has announced that it will provide its high efficiency video codec (HEVC) H.265 system-on-chip (SoC) to Videocon d2h, This will be utilized in Videocon d2h’s HD set-top-boxes (STBs).

MStar has successfully implemented HEVC technology in the HD solution which fits properly to save the bandwidth requirement with high definition picture quality. The operators and STB OEMs can reduce their development costs and time to market to meets the India market demands with the MStar HEVC-capable set-top box SoC solution.

Mr Saurabh Dhoot, Director Videocon d2h says “The HEVC technology ensures that our consumers get the most advanced and evolved TV viewing experience. Videocon d2h has taken the lead in bringing this latest technology to India and we are committed to the using high end technology. Innovation has been the driving force of Videocon d2h, and the HEVC technology is perfectly positioned to further improve our bandwidth usage and enable us to add more HD channels.”

“HEVC technology will greatly beneficial to DTH operators in India due to the saving of bandwidth.” Says Mr. Anil Khera, CEO of Videocon d2h. “With the coming of HEVC technology, our subscribers will experience high-efficiency Asli HD picture quality for the first time in India. This is possible through the unique video compression technology present in the HEVC capable set top boxes that is the latest in the field, and is a major improvement over the existing ones. We are committed to delivering a world class viewing experience”

“It is our honor and pleasure to be a partner with Videocon d2h.” Says Wayne Liang, Chairman of MStar Semiconductor, Inc. “As high-quality program deployment becomes more widely demanded, we anticipate increased market demand for HEVC-capable set-top-boxes which allows more effective usage of the limited bandwidth. Leveraging our HEVC-capable set-top box platform, we will continue to provide the timely HEVC solution to Videocon d2h in order to fulfill their business goal.”

The cooperation between Videocon d2h and MStar Semiconductor, Inc. is expected to support Videocon d2h’s vision to be a DTH category innovator with the most advanced products and services.

RECENT POSTS

DAAWAT® World Biryani Day® returns with Shah Rukh Khan-led personalised campaign
Campaigns

DAAWAT® World Biryani Day® returns with Shah Rukh Khan-led personalised campaign

June 29, 2026
0

Delhi: LT Foods, the global FMCG company in the consumer food category, has announced the return of DAAWAT® World Biryani...

Read moreDetails
Visit Dubai brings together Anirudh Ravichander and Arqam Al Abri for cross-cultural music collaboration
Campaigns

Visit Dubai brings together Anirudh Ravichander and Arqam Al Abri for cross-cultural music collaboration

June 29, 2026
0

Mumbai: Dubai Corporation for Tourism and Commerce Marketing (Visit Dubai), part of the Dubai Department of Economy and Tourism (DET),...

Read moreDetails
Sun Pharma revives #SecondBirthDate campaign with Shreyas Iyer to celebrate doctors’ role in life-changing recoveries
Campaigns

Sun Pharma revives #SecondBirthDate campaign with Shreyas Iyer to celebrate doctors’ role in life-changing recoveries

June 29, 2026
0

Mumbai: Sun Pharmaceutical Industries Ltd. (Sun Pharma) has launched the latest edition of its flagship National Doctors’ Day initiative, #SecondBirthDate,...

Read moreDetails
Snapdeal launches ‘Adjustitis’ campaign, urges consumers to stop compromising between style and savings
Campaigns

Snapdeal launches ‘Adjustitis’ campaign, urges consumers to stop compromising between style and savings

June 29, 2026
0

New Delhi: Snapdeal, the value fashion-focused e-commerce platform, has unveiled its latest brand campaign centred around a uniquely Indian habit...

Read moreDetails
OZiva says consumer confidence comes before product launch in new acne campaign
Campaigns

OZiva says consumer confidence comes before product launch in new acne campaign

June 27, 2026
0

Mumbai: OZiva, a clean and plant-based wellness and beauty brand, has announced the launch of its Acne Spot Corrector. This...

Read moreDetails
Walplast Products to drive customer engagement in Jodhpur through HomeSure TileEx Campaign
Campaigns

Walplast Products to drive customer engagement in Jodhpur through HomeSure TileEx Campaign

June 27, 2026
0

Jodhpur: Walplast Products Pvt. Ltd., a manufacturer of building and construction material, is set to roll out a customer engagement...

Read moreDetails

LATEST NEWS

Moneycontrol Mutual Fund Summit Returns for its 5th Edition in Mumbai

Moneycontrol Mutual Fund Summit Returns for its 5th Edition in Mumbai

June 29, 2026
CavinKare’s CHIK Introduces a First-of-its-Kind Egg Yellow Protein Shampoo, Strengthening Its Protein Haircare Portfolio for Indian Consumers

CavinKare’s CHIK Introduces a First-of-its-Kind Egg Yellow Protein Shampoo, Strengthening Its Protein Haircare Portfolio for Indian Consumers

June 29, 2026

ANALYSIS

Linear TV retains celebrity advertising edge during IPL 19 with 61% share: TAM Sports
Analysis

Linear TV retains celebrity advertising edge during IPL 19 with 61% share: TAM Sports

June 29, 2026
0

Mumbai: India’s IPL advertising landscape continues to evolve as Connected TV (CTV) emerges with distinct celebrity and category preferences, even...

PEOPLE

BRICS CCI names Sharmishtha Ghosh as Executive Director for International Partnerships and Outreach
People

BRICS CCI names Sharmishtha Ghosh as Executive Director for International Partnerships and Outreach

June 29, 2026
0

New Delhi: The BRICS Chamber of Commerce and Industry (BRICS CCI) has appointed Sharmishtha Ghosh as Executive Director – International...

MARKETING

AbhiBus
Marketing

AbhiBus renews Mahesh Babu as Brand Ambassador for 10th consecutive year

June 29, 2026
0

Mumbai: AbhiBus (ixigo’s bus business) has renewed its long-standing association with actor Mahesh Babu, extending the partnership into its 10th...

Subscribe to Newsletters

ADVERTISING

Efficacy Worldwide names Chandradeep Kumar as National Head – Media & Growth
Advertising

Efficacy Worldwide names Chandradeep Kumar as National Head – Media & Growth

June 29, 2026
0

Mumbai: Efficacy Worldwide has appointed Chandradeep Kumar as National Head - Media & Growth, further strengthening the agency's leadership team...

PRINT

Mathrubhumi
Print

Mathrubhumi marks Reading Day with integrated campaign celebrating reading culture across media platforms

June 19, 2026
0

Kochi: Mathrubhumi has launched an integrated, multi-platform campaign to celebrate Reading Day and Reading Week, reinforcing its longstanding commitment to...

AUTHOR'S CORNER

Why Brand Memory Matters More Than Market Share
Authors Corner

Why Brand Memory Matters More Than Market Share

June 29, 2026
0

Every marketer tracks market share. Every boardroom celebrates it. Every quarterly review revolves around it. Yet, some of the world's...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

DAAWAT® World Biryani Day® returns with Shah Rukh Khan-led personalised campaign

DAAWAT® World Biryani Day® returns with Shah Rukh Khan-led personalised campaign

June 29, 2026
Moneycontrol Mutual Fund Summit Returns for its 5th Edition in Mumbai

Moneycontrol Mutual Fund Summit Returns for its 5th Edition in Mumbai

June 29, 2026
CavinKare’s CHIK Introduces a First-of-its-Kind Egg Yellow Protein Shampoo, Strengthening Its Protein Haircare Portfolio for Indian Consumers

CavinKare’s CHIK Introduces a First-of-its-Kind Egg Yellow Protein Shampoo, Strengthening Its Protein Haircare Portfolio for Indian Consumers

June 29, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.