New Delhi: Bloomberg|Quint, India’s premier business and financial news company, continues its rapid rise as the leading integrated business news platform in the country. In its June report, digital video analytics provider, Vidooly has rated Bloomberg|Quint as the ninth most popular news brand among new-age news publishers. It is the only business news brand featured in the Top 10, ahead of general news platform Firstpost and amongst other general news publishers such as Scroll and Indiatimes. The ranking is based on the number of video views clocked by brands.
As will be recalled, Bloomberg|Quint is a partnership between global financial news leader Bloomberg Media and Quintillion Media, one of India’s fastest growing digital news ventures founded by serial entrepreneur Raghav Bahl. The partnership harnesses the unrivalled resources and pedigree of Bloomberg with Quintillion Media’s deep market experience in its business and financial news platform straddling digital, broadcast and live events. Bloomberg|Quint brings together some of the most respected names in Indian financial media such as Raghav Bahl, Menaka Doshi, Sanjay Pugalia and Anil Uniyal. The brand’s philosophy focuses on balancing journalistic objectivity and hard data with deep, insightful and sharp perspective and opinion.
Bloomberg|Quint provides high-quality business news and insights to India’s decision-makers, executives and entrepreneurs. With a native, platform-first philosophy in content, Bloomberg|Quint has fast emerged as one of the most engaging business brands on digital. Bloomberg|Quint’s content spans engaging and innovative mobile-friendly formats including published articles, op-eds, live and produced video, data infographics and charts, social content, newsletters, polls and live chats, live streaming, photo essays and contests across its own and partner platforms including The Quint, Twitter, Yahoo, Facebook.
Speaking on this, Anil Uniyal, CEO, Bloomberg|Quint, said, “It is very heartening to see consumers receive and engage with our content strongly within a few months of going live. We believe that India needed a truly digital-first, credible and premium business news product and Bloomberg|Quint serves that need. Our digital product has positioned us well as we get ready to launch and scale the broadcast and events business, as part of our integrated platform. We continue to focus on growing users and usage and strike meaningful partnerships with brands who understand the power of an integrated content led marketing approach and value the right kind of reach.”
Aside of reaching more than 2 million monthly users, Bloomberg|Quint has seen strong engagement for its content. During Budget 2017, Bloomberg|Quint delivered over 50 million in reach, including 15 million video views and more than 25k shares on social media, ahead of several legacy players in the space.