Chennai: Spanning across 4 brands and 3 cities, Vikatan Media Group has scheduled a diverse range of events over the coming weekend in Tamil Nadu. Ranging from an automobile workshop for enthusiasts to solid waste management training program to Residential Welfare Association Entertainment and Engagement activities to Investor Advisory programs, these reader connect events are a bridge between Vikatan Brand, its readers and partner brands. Vikatan Group has always managed to stay consistent and competent in maintaining excellent consumer relationship with their Tamil Nadu audience.
In the course of going beyond our threshold to cater to our audience needs, Vikatan has successfully lined up 7 events in completely different genres to be conducted over two days on 27th & 28th July 2019. Consistent efforts were put into brainstorming, ideation, planning and execution of all these events simultaneously by the Brand Connect Team of Vikatan.
One of these events, Vikatan Fest-eve, a Resident Welfare Association connect activity is executed with brand partners such Tata Nexon, Honda Two Wheelers, Chekko Oil, Meat & Eat, Mahindra Lifespaces, Nippon Paint while other programs are essentially brand extensions of our diverse magazine portfolio such as Naanayam Vikatan, Pasumai Vikatan and Motor Vikatan.
The first Vikatan Fest-Eve hit the floors during the first week of June early this year and since then, we have successfully covered 14 apartments in a period of 7 weeks. Our Personal Finance and Entrepreneurship Magazine, Naanayam Vikatan is conducting a paid workshop on Mutual Fund Analysis and a (ICICI) sponsored workshop titled Investment Awareness Programme. On the other hand, Pasumai Vikatan, a magazine to revitalise Sustainable Living and Agriculture, and Organic farming is conducting a Solid Waste Management Programme in association with ExNoRa International in Chennai.
NS Easwaran, CSO, Vikatan Group said, ‘Seven reader engagement events over a weekend is a testament to the capability to the Vikatan Group to conduct multiple paid and sponsored events simultaneously. By curating events in both paid and sponsored format across diverse genres, Vikatan is able to target various sections of the audience both vertically and horizontally. While a smooth execution of these events is a given, we expect to rope in more brands to partner with us for more such events in the future’.
B. Srinivasan, MD, Vikatan Group said, ‘for over 93 years Vikatan has always retained its laser-focus on our readers and their interests. We have always stayed relevant by keenly observing the changing taste spaces of readers and catered to their informational & intellectual needs while educating and entertaining through various reader engagement activities. Executing seven diverse brand events over two days is a herculean task and it speaks volumes about our curational & executional capabilities. I would like to invite national brands to experience our audience aggregation capabilities in Tamil Nadu and Vikatan would be happy to partner, conceptualize and execute their brand communication requirements’.
