Chennai: Aval Jolly Day, a platform for women to showcase their talents, is all set to hit the floors on 30th June 2019 in Madurai. Aval Jolly Day has been a tradition in Vikatan Group since the first anniversary of Aval Vikatan – Vikatan’s women centric magazine.
Aval Jolly Dayhas continued to be a part of its readers’ lives since the launch of Aval Vikatan Magazine,.This event has been conducted in various cities across Tamil Nadu likeMadurai, Puducherry, Erode, Coimbatore, Tirunelveli, Trichy, Salem, Tiruppur and many morein the past 20 years.
This event is a great platform for women to showcase their talent. Various on-stage and off-stage events will be conducted to provide a day of entertainment and fun for women.
This event is a remarkable platform for Brand Engagement and Reader Connect. It aims to bridge the gap between the readers and brand partners. An event of this kind enables diverse brands to interact with their target audience more effectively and efficiently.Furthermore, this event enables us to connect and resonate well with our readers.This year Vikatan Group is kick starting this event at Madurai, post which they are planning to cover various cities across Tamil Nadu.
Brands like Hindustan Unilever Ltd (Deluxe Green Label and Wheel) Sathya Agencies, GRT jewellery, Venus Electronics, ITC (Ashirwaad Atta and Fiama Di Wills), Videum Home Appliances, Preethi Kitchen appliances, Jewel One, Sunland Sunflower Oil and many more have collaborated with Aval Jolly Day in the previous years.
NS Easwaran, CSO, Vikatan Group, stated that “Aval Jolly Day, a brand extension of our magazine brand Aval Vikatan, empowers women to have a complete day for themselves and enjoy what they love doing. Aval Vikatan is Tamil Nadu’s No. 1 Women magazine with 1.3 million readers according to recent IRS Q1 2019 (Total Readership). With an impeccable readership credentials such as 72 % women readers, 64% readers in the age bracket 40 years & below, 76% NCCS AB readers (51% A & 25% B), Aval Vikatan has become a compulsive media component for any brand aspiring to reach the home makers of TN. Aval Jolly day, gives our brand partners an opportunity to directly connect and engage with their target audience under one roof and get the bang for their buck”
This year’s Aval Jolly Day is powered by Medimix and Sri Jayaprabha Jewellers. Health partner is Gold Winner, Colour Partner is Nippon Paint, Special Partners include Brainobrain and Krishna Foods and Sweets, Hospitality partner is Rio Grande.