Luggage and travel accessories maker VIP Industries has launched a campaign themed ‘Where’s Next?’ for its VIP Maestro range, crafted by Dentsu Webchutney India.
On World Tourism Day (September 27, 2023), the brand asked followers to name the most extreme destinations on social media. Based on the results, it created a campaign using AI showcasing the Maestro at these locations.
The creatives (featured above) are part of an OOH media campaign.
Praful Gupta, Vice-President – Marketing, VIP Industries, said, “In a world where adventure knows no limits, VIP Industries is proud to introduce The Unbreakable VIP Maestro. The ‘Where’s Next?’ campaign perfectly embodies the fearless spirit of modern travellers who dare to explore the unexplored. With VIP Maestro, we are not just providing luggage; we are offering a symbol of resilience, a companion for those who seek the extraordinary. As we celebrate those who redefine adventure, we’re thrilled to support our customers on a journey where ‘impossible’ is just another destination waiting to be conquered.”
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