Hyderabad: Viu, the Leading entertainment streaming Service by PCCW is readying to launch a new, globally acclaimed romcom adaptation ‘The Beauty and The Baker’ in Telugu. Annapurna Studios is helming the Telugu adaptation of this hugely popular Keshet International series ‘The Beauty and the Baker’.
‘The Beauty and the Baker’ follows the impossible love story between a simple baker and an international superstar. Following a chance encounter, can their ardour survive her jet-setting lifestyle, her overbearing agent, their different socio-economic backgrounds, both their exes and the media. The original Hebrew series, created by Assi Azar, had the highest rated first season debut of a scripted series in Israel.
Viu has announced today, its alliance with Keshet International, the global production and distribution arm of an Israeli media company, Keshet Media Group, for a two-show deal for Indian Audience, one in Telugu ‘The Beauty and The Baker’ and another one ‘The Stylist’ in Hindi.
Vishal Maheshwari
“Our aim has always been to encourage and showcase original and premium content, and Keshet International shares our vision of creating great quality entertainment with local flavor for the audience. This partnership with Keshet International gives us the liberty to bring two highest viewed, prime time shows in Israel to the Indian market. Along with bringing more entertainment for our audience, we are adding to the repertoire of offerings delivering unique concepts for the region,” says Vishal Maheshwari, Country Head – Viu India
Gary Pudney, KI’s General Manager of Asia adds, “We are excited to be partnering with Viu for the very first time and bringing these two entertaining and engaging romcoms to Indian audiences. The international success of our shows, including Prisoners of War, Traffic Light, False Flag and The Baker and The Beauty, demonstrate how well Israeli storytelling travels and captivates audiences around the world.”
Viu also revealed a Hindi Show titled ‘The Stylist’, about a small-town girl with big ambitions, and an equally big attitude, gets her first break in fashion, only to discover that her dreams come with a price to pay – in love, in her career, and in her values. The show runner for ‘The Stylist’ will be Bollywood biggie Goldie Behl with Rose Audio Visuals helming the production.
Based on an original Israeli created by Dana Eden, Michal Moncaz, Tamar Marom, Avner Bernheimer for Keshet 12, this romantic comedy-drama set in the glamorous world of style and celebrities is a story that is bound to resonate with audiences in the Hindi-speaking belt of the country.
In the past, Viu has partnered with mammoth production houses like HBO Asia, Loneranger Productions, Phantom Films, India, South African Broadcasting Corporation to name a few. This time around the digital platform will be seen adapting the romantic comedy ‘The Beauty and the Baker’ in Telegu, while ‘The Stylist’ will be adapted in Hindi both serving Viu’s core target audience in India.
