Vizeum has announces its appointment to manage the media planning and buying across offline and digital for IKEA in Singapore, Thailand and Malaysia. Vizeum will start work for the Swedish furniture chain from September 1st 2015.
Yeong Tze Kuen, Head of Marketing IKEA said: “Vizeum demonstrated a real passion for the IKEA brand. The fluidity of local and regional teams working together to drive innovation was impressive, and we look forward to working closely with Vizeum across the region.”
“IKEA is an iconic brand and well known for being innovative in their approach to marketing. We’re delighted to have been awarded the account, and look forward to working closely with IKEA and BBH to find innovative solutions to drive further growth for the brand” said Duncan Pointer Managing Director, Vizeum Asia Pacific.