Mumabi : VML SEA & India, was named the ‘2017 Adobe SEA & India Partner of the Year’, at the Adobe Experience Forum 2017 in Singapore. VML has won this award, second year in the running. The accolade recognizes VML’s continued success in leveraging the potential of the Adobe Marketing Cloud, in order to develop and deliver unparalleled customer experiences for its brands in the Asia Pacific region. It is another feather in the agency’s cap, as VML had recently also been awarded Most Innovative Mobile Experience at the Adobe APAC Partner Forum in February 2017, for their work with Ford; and India Digital Marketing Partner of the Year 2016 in the Government and Public Sector Category.
The VML SEA & India -Adobe partnership stems from a common desire to automate marketing with artificial intelligence, and aims to help brands achieve digital maturity by setting up their products, people and process for success. VML SEA & India is a certified Adobe Specialized Partner and the Adobe Centre of Excellence for VML across Asia Pacific. This partnership has immense potential for business transformation across Asia. The agency is currently empowering the digital customer experience for numerous brands in the region, includingFord, Lincoln, CIMB, DSP Blackrock, Kellogg’s, Mediacorp, SkillsFuture Singapore.
VML also works with Adobe’s Media Optimizer (AMO) product to power the agency’s campaigns side of the business. Most of the media spends today are executed using automation and the sheer scale of campaigns makes it difficult to optimize manually on continuous basis. By deploying AMO for many of their clients, VML is able to deliver a huge advantage in maximizing the media ROI by proper attribution and allocation of spends.
Tripti Lochan, CEO, Southeast Asia & India, VML said, “We are honored to be recognized once again as a strategic Adobepartner. In the past year, our partnership with Adobe has grown from strength to strength, as we continue to work together to achieve our shared goal of digital transformation for our clients in the region. This award affirms the work that has gone intobuildingour Platform & Experiences practice. We are very optimistic for a more exciting year ahead in our partnership with Adobe.”
According to Gary Teo, Regional Projects & Technology Director, Southeast Asia & India, “The heart of VML is about enabling brands to deliver impactful and memorable customer experiences that truly delight and inspire. As consumers become increasingly mobile-first, this customer experience has expanded to encompass mobile. By leveraging Adobe’s technology, we’ve been able to really understand consumer needs at a granular level, across all stages of their digital journey, allowing us to achieve incomparable performance for some of the region’s biggest brands.”
By implementing Adobe products both as a standalone and an integrated solution, VML empowers clients to maximize the returns on their investment both seamlessly and efficiently. This enables the agency to continue to deliver secure, scalable, high performance solutions that unlock the true potential of the Adobe platform.