Mumbai: The ever increasing adoption of smartphones and mobile internet is changing consumer behaviour. From social media, messaging apps, online shopping to videos, Indians are exploring this digital world at a tremendously fast pace.
Backed by its global expertise of the world’s largest 4G network, Vodafone SuperNet™ 4G is built data strong to give fast and consistent internet experience for the most data-heavy activities, in the most crowded of places and even while on-the-go. Vodafone’s latest campaign brings alive benefits of this Data Strong Network through slice-of-life moments.
The 360 degree campaign, which is going live on 8th April, will create awareness about Vodafone SuperNet™ 4G – Data Strong Network through OOH, digital, and on-ground activations.
Brief to the Agency
The key consideration for the campaign was to ensure relevant use of cases that build connect to Data Strong Network™ with the TG through insight-based stories linked to “Internet-heavy” use cases.
The communication is based on the insight that data usage among consumers is increasing with multiple downloads and uploads, sharing etc. But their internet doesn’t always keep up, forcing them to restrict usage or change their behavior. But with the Data Strong NetworkTM of Vodafone SuperNet™ 4G one can overcome these barriers to MAKE THE MOST OF NOW.