Bangalore: VOGO, a self-ride, two-wheeler rental service, has announced the launch of an offline to online Holi special campaign called #SpottheRanGo challenge for its riders. As part of the campaign, VOGO has painted 100 scooters with a vinyl wrap for the riders in Bangalore and Hyderabad and invites them to share their Holi memories with VOGO’s vividly painted scooters. The campaign will remain active from 27th March 2021 till 3rd April 2021.
Under this campaign, VOGO invites its riders or participants to spot the vibrant VOGORanGo scooter, click a picture of the scooter, upload it from their Instagram handle using #VogoRanGo and #ColourRideChallenge and share their Holi memories. The campaign also offers a chance to its riders to win exciting prices and will pick top five entries from each of the cities – Bengaluru and Hyderabad. The colour splashed scooters will also be available for booking on the VOGO app across the cities.
Talking about the new campaign, Anand Ayyadurai, co-founder & CEO at VOGO said, “Holi is a high-spirited and colourful festival that we, Indians, celebrate with a power pack of energetic and enthusiastic spirit and our new campaign #SpotTheRanGo completely resonates with this celebration. During these trying times, when everyday is a challenge, we want our commuters to cherish the memories that are associated with this festival. Our motive behind all our campaigns has always been to strengthen our relationship with our riders and with this campaign as well, we look forward to have maximum entries from them with VOGO RanGo scooters pictures.”
After running the weeklong campaign, the winners of the campaign will be officially announced on VOGO’s Instagram page on 5th April 2021.