New Delhi: Bharatiyam Group has partnered with creative agency VOLUME to unveil a transformative new brand identity under the unifying banner, “Forward As One.”
Founded in the early 1990s, Bharatiyam Group began as a modest bottling operation and has since evolved into a trusted industrial powerhouse, operating three state-of-the-art plants producing juices, sparkling beverages, and packaged water. Today, Bharatiyam stands as a symbol of self-reliant Indian enterprise — rooted in experience, scale, and purpose.
Recognizing the need to align its brand expression with its expanding ambitions, Bharatiyam collaborated with VOLUME to shape a cohesive, emotionally resonant brand system — one that celebrates its legacy while signaling its readiness for the future.
“‘Forward As One’ is not just a slogan. It’s a mindset,” said Rakesh Krishnotula, Founder and Creative Head of VOLUME, emphasizing the emotional resonance driving the brand transformation.
Far from a newcomer, Bharatiyam’s journey spans decades of disciplined delivery, quality manufacturing, and commitment to Indian enterprise — foundations upon which the new identity builds.
VOLUME’s tagline, “Forward As One,” encapsulates a mission to unite people, partners, and purpose under a shared vision that remains anchored in Bharatiyam’s trusted history.4
The new identity fuses legacy with modernity — positioning Bharatiyam as a catalyst for cultural and industrial progress, deeply aligned with the ideals of Atma Nirbhar Bharat, yet agile, innovative, and forward-looking.
Divye Ratna Dixit, Managing Director, Bharatiyam Group, said, “Bharatiyam is not riding on legacy — it’s building a legacy.”
He added that through this collaboration with VOLUME, the Group has articulated its story in a way that stays true to its past while projecting its ambitions forward.
The partnership between VOLUME and Bharatiyam goes beyond a cosmetic rebrand — it is a narrative reset that amplifies legacy while propelling the company’s mission of inclusive, nation-wide manufacturing leadership. The new identity serves as a rallying cry for the next phase of growth — a vision that moves Forward As One.
