Mumbai: Viacom18 Media Pvt. Ltd’s digital arm Viacom18 Digital Ventures has gone live with India’s most inclusive kids’ entertainment and fun learning OTT application: VOOT Kids. Catering to the digitally native kids’ ecosystem, VOOT Kids is all set to redefine entertainment and pedagogy through a diverse and multi-genre content offering across Watch, Read, Listen and Learn segments. Further expanding the entertainment experience in the kids’ category, VOOT Kids, the all new fun edutainment platform, has engaged with iconic brands including Oxford University Press to fortify its rich content library by licensing 175 junior fiction and non-fiction titles. The 500+ e-books now available on VOOT Kids, including the titles from Oxford University Press, are all set to provide an immersive reading experience to children across the nation.
Offering the most pedagogically advanced learning and educational content, Oxford University Press is a globally well-known and trustworthy brand with a wide range of children’s books. With its vast and multi-varied genre of content, VOOT Kids’ content slate (READ section) will now include much-loved titles by Oxford University Press, including traditional tales and rewritten classics, such as The Jungle Book, The Three Musketeers and Gulliver’s Travels.
Speaking about VOOT Kids and the content licensed from Oxford University Press, Saugato Bhowmik – Business Head, VOOT Kids, said, “Kids today are screenagers and have emerged as prolific users of content on digital. As digital natives, they are the first to adopt trends on digital. It was hence imperative to create a platform that offers holistic entertainment and learning experience that would improve quality and relevance of content consumption by kids on digital. VOOT Kids is just that – An inclusive app aimed at enriching Kids’ entertainment and learning experience on digital through immersive segments that encourage reading, story-telling, quizzes, etc.”
He further added “Kids love stories and the addition of junior fiction titles from Oxford on VOOT Kids are sure to add significant diversity and value to our vast content slate”
Commenting on the recently signed content licensing agreement with Viacom18 Media, Giuseppe Trapani, Senior Business Development Manager, Oxford University Press, said, “We are delighted to partner with VOOT Kids, and support its users’ learning through reading for pleasure. We commend VOOT Kids in its mission to bridge the gap between learning, knowledge and entertainment, and this collaboration with VOOT Kids will allow Oxford University Press to introduce even more readers to many of its most-loved books for children.”