Mumbai: Viacom18’s Over-The-Top (OTT) platform, Voot announces yet another ‘exclusive’ – this time with India’s biggest reality show – ‘Bigg Boss 10,’ airing on the network’s flagship General Entertainment Channel Colors.
VOOT, besides being the only on-demand destination where the full episodes of Bigg Boss can be watched, it will also showcase exclusive content that will have stories from the house in a special dedicated space called “Unseen Undekha” that cannot be found anywhere else (including TV), but will only be available on Voot.
Unseen Undekha on Voot will make available a customized playlist on the housemates that will give the users a chance to stream videos of any celebrity or commoner in Big Boss 10. Additionally, exclusive content on Voot will include stories on Nominations, Results, Weekly Task Announcements, Captain Selection, Post Eviction interviews of the contestants, discussions on the Luxury Budget, which will give the audience a totally immersive feel of Big Boss 10.
Elaborating the thought behind the initiative, Gaurav Gandhi, COO, Viacom18 Digital Ventures, said, “ Voot, in just 5 months of launch, is amongst the leading on-demand services in the country –and much of this can be credited to the hugely popular content across the Viacom 18 network channels, our unmatched kids’ content library (under the Voot Kids brand) and the truly differentiated Voot Originals that we are creating. And now, we bring the biggest entertainment show on Indian television – Bigg Boss, for our users on Voot. Bigg Boss is one of the few shows, where the fandom goes to epic levels and the viewers want “all that they can get” about the contestants and whats going on in the house. ‘Unseen Undekha’ answers all such questions and gives you much more ‘never seen on TV’ content. This unique property, along with the full episodes of Bigg Boss being available on-demand , would complete the offering for the fans of the show”
Voot has garnered more than 12 million app downloads, and over 15 million monthly active users across mobile and web, with viewers spending approximately 40 minutes on an average per day. Voot users can now exclusively stream all of the content around Bigg Boss – all day, everyday for the next 100 days and feel even more immersed In their favourite show.