Mumbai: Viacom 18’s VoD streaming service Voot is all set to launch India’sfirst ever Digital Survival Series and its newest Voot Original “Stupid Man Smart Phone”
Produced by BBC Worldwide Productions and hosted by acclaimed actor and India’s biggest digital superstar Sumeet Vyas, ‘Stupid Man Smart Phone’ will introduce audiences to a never seen before format in the history of Indian entertainment where a SMART PHO`NE and a super network is the ONLY means of survival. This unique and engaging show is all set to premiere exclusively on 20thSeptember on Video on Demand Destination – Voot.
Speaking about the new show Gaurav Gandhi, COO – Viacom18 Digital Ventures said “VOOT continues to take the leadership mantle on innovation with many pioneering initiatives across both content and technology. The latest Voot Original “Stupid Man Smart Phone”, a category first, is one such initiative, that will offer a completely differentiated and engaging experience to our audience”
Elaborating on the launch of the show, Monika Shergill, Head of Content, Voot said “At Voot, we have always strived to deliver differentiated content and with ‘Stupid Man Smart Phone’ we are once again breaking new ground. For the first time, an internationally recognised non-scripted format of this scale is being produced as a streaming Original series and we at Voot are proud to be the ones creating it. The show is unique with today’s Social Media madness at the heart of it. It’s the only show where followers of Sumeet & his partners participate and aid in their survival choices. This unique concept with its social engagement potential, grandeur and edgy humour is sure to provide an immersive entertainment experience to all our viewers.”
A winner of the ‘Best Multi-Platform Format’ at the 2017 International Format Awards in Cannes earlier, this Indian adaptation of the BBC Worldwide format features Sumeet Vyas and a celebrity guest travelling across 3 unforgiving terrains, trying to complete the mission at hand while being aided by their smartphones and their legions of Social Media followers.
Speaking about the show and its unique format Myleeta Aga, SVP and GM South East Asia and South Asia at BBC Worldwide said “We are delighted that India is the first country in Asia that will air the Indian version of this BBC format and are equally pleased that we will be producing it for our long-standing partners at Viacom. We look forward to partnering with Voot to make this show successful in India.”
Speaking about partnering with Voot for Stupid Man Smart Phone Siddharth Banerjee, EVP Marketing at Vodafone said,“Vodafone is happy to partner with content that is new age and digital. Vodafone presents ‘Stupid Man, Smart Phone’ is a show with connectivity at the heart of the storytelling. The format enables the protagonists to #MakeMostOfNow with the Vodafone Data Strong Network™ and navigate challenges as they traverse diverse geographies across India in this unique Voot show.”
Speaking about the association Rachna Lather, Head of Marketing, Motorola, India said, “We at Motorola are thrilled to be a part of this first of its kind video series format in India. The Moto Z series do a lot more than just connecting you to people. The Moto Z2 Play along with the Moto Mods are everything you need to survive. And you can – not just survive but thrive, in any terrain with the Moto Z2 Play, a revolutionary smartphone which seamlessly transforms into a battery powerhouse, a 70′ theatre or a boombox with Moto Mods. The viewers will see how much fun Sumeet and his friends have using the Moto Z2 play with Moto mods while performing the tough challenges”.
This latest Voot Original comes on the back of several successul hits from VOOT over the last 15 months including – ‘It’s Not That Simple’, ‘Shaadi Boys’, ‘Untag’ and the recently released ‘Yo Ke Hua Bro’.