Mumbai: Wakefit.co a D2C home and sleep solutions brands, looked to reignitedthe widely debated 70-hour week conversation through a campaign. Chaitanya Ramalingegowda, Director and co-founder, Wakefit.co has drawn attention to the importance of productivity, well-being, and the elusive pursuit of the ideal work-life balance by recommending that employees aim for an astounding 70 hours of sleep every week.
As a brand that advocates for the importance of sleep health, Wakefit.co said that it is committed to creating content that resonates with its audience, while also educating them. The protagonist in the video talks about how it is important to get adequate sleep in order to thrive and urges his employees to get 70 hours of sleep every week, in a satirical manner.
70 hours work per week? | The Balancing act: Netizens the company said reacted enthusiastically to Ramalingegowda’s unique take on the 70 hours a week debate, advocating for the importance of work life balance and sleep in order to boost productivity. His unconventional statement urges people to re-evaluate conventional ideas of productivity and take into consideration the importance of rest in achieving optimal performance. It looked to serve as both a humorous and thought-provoking reminder to prioritise self-care amidst the hustle and bustle of work life.
