Mumbai: Wakefit, a sleep solutions startup, rolled out a Mothers’ Day campaign, #MaaKyaChahtiHai. The campaign is built on the insight that mothers are constantly sleep deprived, working 24*7 and attending to the needs of their children.
Featuring Spruha Joshi, Indian television, film, and theatre actress, who works in the Marathi film and television industry, as the supermom, the video plays on the innocence and wonder of kids who see their mom as their superhero. With this campaign, Wakefit urges people to give their moms the invaluable gift of good sleep.
Commenting on the survey, Ankit Garg, Co-founder & CEO at Wakefit.co said, “Even after the tiresome demands of daily schedules, our mothers never forget to fulfil our needs and wishes. According to researchers from the University of Warwick, after the birth of a child, women tend to experience more sleep disruption than men, leading to sleep deprivation up to 6 years after giving birth. #MaaKyaChahtiHai campaign aims at highlighting the need to look after our mother’s health and believes that the best gift to present her this Mother’s Day is the gift of sleep.”
Aakriti Bhargava, Co-founder at Boring Brands added, “Being a mother, this idea was close to my heart. We wanted to bring forth the idea of mothers compromising on sleep for kids, and urging the world to help them sleep better. Wakefit encouraged us to build it up and we took the opportunity to see it through a kid’s eye, in this campaign.’’