Mumbai: Walkaroo, a footwear brand, has named Bollywood actor Varun Dhawan as its face, promoting the brand’s mantra “Walk. Walk. Walk. Walk with Walkaroo.” A new campaign will highlight Walkaroo’s range, such as Walkaroo+ and Super Clogs. This collaboration aims to boost Walkaroo’s popularity among younger and style-savvy consumers nationwide.
Commenting on the occasion, V Noushad, Managing Director of Walkaroo International Pvt. Ltd., said, “We are very happy to have Varun Dhawan join us in our commitment towards promoting a healthier and active lifestyle through walking. His youthful energy and stylish persona resonate perfectly with our brand image. Varun’s strong appeal among the younger generation and his ability to connect with a diverse audience will enable us to broaden our reach and achieve new milestones.”
Varun Dhawan shared his excitement about the collaboration, stating, “I am thrilled to join hands with Walkaroo. This brand resonates with individuals across all age groups and is a renowned household name. What truly excites me is our shared vision in promoting the joy of walking. With its campaign ‘Walk. Walk. Walk; Walk with Walkaroo,’ the brand encourages people to adopt walking as a simple remedy to stay active and healthy. This partnership is a fantastic opportunity to connect with a wider audience and be part of a brand that has been working to democratize fashion.”
Varun Dhawan’s partnership with Walkaroo reflects the brand’s commitment to affordable, stylish fashion. The collection blends high-quality comfort with Varun’s fashion sense, appealing across diverse consumer demographics.
