Wall putty and building materials player Walplast Products has appointed digital marketing agency Mind and Matter to oversee its social media management.
Walplast, a subsidiary of DryChem India, offers products such as wall putty, tile adhesive, gypsum products, AAC blocks, admixtures, plastering and waterproofing solutions, paints, and other building materials. The company is looking to enhance its digital presence with its collaboration with Mind and Matter.
Kaushal Mehta, Managing Director, Walplast, said, “Walplast is a respected and trusted name in the building materials industry. Our consumer brand, HomeSure, embodies trust, partnership, and innovation. We are dedicated to delivering exceptional customer experiences and upholding our brand values of progressiveness, reliability, responsiveness, agility and expertise. As we continue to innovate and expand, it is crucial that our social media platforms reflect the high standards we set for ourselves at Walplast. We believe that Mind and Matter, with their unique blend of creativity and strategy, will help us create a captivating digital presence that our consumers will love.”
Mind and Matter will develop and implement a comprehensive social media strategy for Walplast. The agency will oversee social media management including content creation, community engagement and analytics.
“We are excited to partner with a forward-thinking brand like Walplast. We understand the responsibility and expectations associated with this mandate, and we humbly look forward to meeting the faith and trust placed in us. We are eager to create engaging and meaningful content that resonates with the Walplast community,” said, Surojit Nath, Director of Mind & Matter.
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