Mumbai: Cinépolis India has entered into a strategic distribution partnership with Panorama Studios for the Delhi and Uttar Pradesh circuit, as the two companies look to strengthen theatrical distribution through a collaborative model that combines exhibition and distribution capabilities.
Under the agreement, films exclusively acquired or distributed by either Cinépolis India or Panorama Studios will be jointly distributed in the Delhi & UP circuit. The companies said the partnership will leverage Cinépolis India’s exhibitor network, regional market insights and on-ground presence alongside Panorama Studios’ distribution expertise to enhance theatrical reach and create value for producers, exhibitors and audiences.
The collaboration has already commenced with the distribution of Dhamaal 4 and Baby Do Die Do. It will continue with the release of the animated mythological film Mahaprabhu Jagannath on July 17, followed by the Hindi spiritual film Hanuman Ansh on July 31. Both companies are also evaluating opportunities to expand the partnership to additional distribution territories.
Speaking on the partnership, Kumar Mangat Pathak, Chairman & Managing Director, Panorama Studios, said, “We are delighted to partner with Cinépolis India for the Delhi & UP Circuit. Both organizations bring deep market understanding, strong industry relationships, and a shared commitment to theatrical cinema. By consolidating our strengths and resources, we believe we can unlock greater value for our films, our partners, and the exhibition ecosystem. This collaboration reflects our commitment to continually strengthening the theatrical business, and we look forward to a successful long-term association.”
Commenting on the association, Devang Sampat, Managing Director, Cinépolis India, said, “At Cinépolis India, we have always believed in building meaningful partnerships that contribute to the growth of the theatrical business. Our collaboration with Panorama Studios brings together two experienced organizations with a common vision of maximizing a film’s theatrical potential. By combining our respective strengths, we can create a stronger distribution platform that benefits producers, exhibitors, and ultimately moviegoers. We are confident this partnership will deliver long-term value for the industry.”
Murlidhar Chhatwani, CEO- Distribution & Syndication, Panorama Studios, added, “This partnership is a strategic step towards creating a more efficient and impactful distribution model. By leveraging the combined expertise and execution capabilities of Panorama Studios and Cinépolis India, we can ensure wider reach, stronger market presence, and better outcomes for every film we jointly distribute. We see this as the beginning of a long-term relationship, and if this collaboration delivers the results we expect, we are keen to explore opportunities to expand the partnership across additional territories in the future. Our objective is to build a distribution network that consistently delivers greater value for producers, exhibitors, and audiences.”
The alliance marks a strategic move by both companies to strengthen theatrical distribution through operational collaboration and market expertise, with the Delhi & UP circuit serving as the initial focus. The partners said the arrangement has the potential to expand into other territories as the relationship evolves
