Mumbai: WATConsult, an Isobar Company & the globally awarded hybrid digital agency from dentsu India, has completed 15 years of its inception this month. Starting from the bottom of the charts during its initial years, the agency has grown to become an undisputed leader in the digital advertising space. The agency continues to create ripples with its effective creative campaigns and digital-first integrated services.
To commemorate this iconic milestone, WATConsult has created a unique digital artwork in the form of NFT (Non-fungible Token). Titled ‘Once a WATizen, always a WATizen’, it consists of 1500+ names including existing employees as well as the alumni of WATConsult. The objective behind launching this asset is to express gratitude and evoke pride among those who are and have been instrumental in the success of the agency by leveraging a contemporary twist. Being an organization of many firsts, WATConsult is the first agency in India that has created and launched an NFT of its own.
With an aim to celebrate the occasion and dedicate the artwork to every WATizen, the agency will soon be hosting a virtual party on YouTube, wherein the team will unveil the website and announce some cool takeaways for WATizens. The excitement around the event has already begun, courtesy of the teasers dropped by the agency on their social media platforms.
Commenting on the 15-year journey, Heeru Dingra, CEO, Isobar India group said, “15 years is no small feat. We look back on our journey very fondly and we feel so proud to be celebrating this milestone. I would like to take this opportunity to thank our people, even those who no longer work with us, for the positive mark they have left behind. The NFT is our humble attempt to showcase our appreciation and gratitude towards every WATizen. I hope this brings a smile to their face. I am also thankful to our clients for placing their trust in us for so many years, the dentsu family for treating us as true partners, and most importantly, our founder, Rajiv Dingra, for building a legacy that will be cherished and remembered for years to come.”
Speaking on the milestone & the NFT launch, Sahil Shah, Managing Partner, WATConsult said, “15 years of building this company and a lifetime of memories that we will all cherish forever. I want to thank each and every person who has collaborated into making WAT happen; all 1500+ WATizens across the world, all 600+ clients we have worked with, the countless number of partners & well-wishers and our extended family & friends at Isobar & dentsu international. While I look back at what we have achieved in the last 15 years, I am also looking forward to the various feats we will achieve in the next 15. Our work has always been centered around the most creative use of digital and we will continue to be the leader in that space offering clients best in class creative digital work in the coming 15 as well.”