We attribute our recent success to the team that had been cohesive and persistent during tough times
Amit Gupta, Managing Director, Httpool India
Httpool in India has been on a constant growth path continuing with the upward graph in 2020. We had an exceptional last two quarters after the market recovery from the pandemic lockdown, which has proved that the team has been doing things right. This helped us redefine how we work collectively as a team, share knowledge amongst teams, and optimize time. This not only improved the business revenues for 2020 but also laid a strong foundation for 2021.
Growing with Partners
We have added multiple partners in 2020 present globally and have increased our offerings from social to OTT, gaming, audience, hyper-local targeting, and more. One of our focuses for 2021 will be to create & grow each vertical, thereby helping our advertisers with offerings across the whole pyramid of awareness, engagement & conversion. We look ahead to add in more quality partnerships through our global relationships.
The team has been using WFH (work from home) to benefit from continuous online roadshows & product demonstrations to both agencies & brands. This has fetched us good conversions & we have planned to ramp up these activities for 2021, also having participation from our partners.
Team & Training
We attribute our recent success to the team that had been cohesive and persistent during tough times. We firmly believe in their professional growth and adding new team members in different verticals as part of our expansion plan. Training them to understand new products at the highest level and upgrade their consultation and sales skills will continue to be our priority.
Tangential growth with strong bottom lines
We foresee strong growth in revenues with the inclusion of multiple partners & an increased active list of advertisers. This can also be attributed to the fact that current advertisers’ average ticket size has grown with more offerings. Moreover, the cost optimization of resources will help us maintain higher profits.