• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Thursday, July 7, 2022
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Exclusive

We need to spot the right problem and turn it into a business idea which provides a solution: Azhar Iqubal, CEO and Co-founder – Inshorts and Public

by Yohan P Chawla
June 16, 2020
in Exclusive, Featured
Reading Time: 3 mins read
We need to spot the right problem and turn it into a business idea which provides a solution: Azhar Iqubal, CEO and Co-founder - Inshorts and Public
Share Share ShareShare

The Honorable Prime Minister, in his recent national address said that Covid-19 crisis has taught India the importance of local manufacturing and supply chains and that it is time to be vocal about local. He said the definition of self-reliance had undergone a change in the globalized world and stressed that it’s not the same as being self-centered. “India’s culture considers the world as one family, and progress in India is part of, and also contributes to, progress in the whole world,” he said. “The world trusts that India has a lot to contribute towards the development of entire humanity.”

We at MediaNews4u have spoken to people from various sectors, startups, and brand consultants to understand as to what how they have interpreted the term ‘Be Vocal for Local’.

Today we speak to Azhar Iqubal, CEO and co-founder – Inshorts and Public who launched two successful Apps which are totally made in India and highly successful apps – Inshorts and Public, which he co-founded with Deepit Purkayastha and Anunay Pandey.

How do you interpret the term ‘be vocal for local’?

I think the COVID-19 crisis has shown us that being self-sufficient is crucial to surviving in the future. This pandemic has left most countries struggling and everyone’s focus is to strengthen their own infrastructure to help their own citizens. Therefore, we have to find ways to reduce dependencies on others to reach a stage wherein the essentials at least are taken care of domestically. Fortunately, we are a young nation with both industrial and agricultural capabilities. So for us, reaching a stage of self-sufficiency is entirely possible.

How do you think that the encouragement for using local products and services impact the social media and news space?

Today, news and information is an essential service and people need credible sources that they can rely on. We have seen the adverse impact of fake news and misinformation and that needs to be curbed at all costs. Homegrown news and social media apps have an edge because they understand the pulse of the people and the nuances of our nation, which are extremely diverse and complex for non-Indians to fully comprehend.

In fact, with Public app, we have gone truly local, wherein users in the smallest of cities, towns and districts are using the app for information on their locality.

I am predicting a huge surge of Made in India apps because we have the best of technical know-how and a rapidly building infrastructure to connect the remotest parts of the country. The need is to spot the right problem and turn it into a business idea that provides a solution.

Have you observed a surge in the usage of Indian apps/brands?

Yes, most definitely. In fact our own apps, Public and Inshorts, have seen over 200% growth within the last three months itself. Today Inshorts has 10 million+ active users and 3 billion+ page views per month.

Public – which is a first of its kind location-based social network connecting people with their surroundings using GPS location for everything local – updates, news, jobs, commerce, etc. has become an immediate hit in smaller towns and cities of the country. We already have 30 million+ active users in less than a year of launch, becoming the fastest Indian social app to cross the milestone. As per Sensor Tower, our homegrown Public app has become the second most downloaded app in the News and Magazine category worldwide (source).

How does Be vocal for local fit in the scheme for your brand messaging?

Be local for vocal fits very seamlessly in our brand messaging, especially when it comes to Public app, which has been developed entirely by Indians, for Indians. We are currently offering content in 5 Indian languages viz. Hindi, Bengali, Gujarati, Tamil and Telugu. We aim to have 100 million+ users and offer content in all Indian languages by the end of 2020. Infact, Public app is not only being used by common man, but given the COVID-19 outbreak, even Central, State and District level politicians and authorities have joined the app to interact directly with their local communities and share location-relevant updates.

Tags: Anunay PandeyAzhar IqubalBe Vocal for LocalDeepit PurkayasthaInshorts and Public Appslocal products impact the social mediaMade in India appPM Narendra Modi

Related Posts

INCL Media Group partners with News Nation Network for their Ad Sales & Brand Solutions
Advertising

INCL Media Group partners with News Nation Network for their Ad Sales & Brand Solutions

by Editorial
July 7, 2022
0

INCL Media Group, a group of four media agencies- Macaw, First Take, Digital War Room, & India News Communications, has...

Read more
Aaj Tak bags the top spot in Hindi News Space in week 26
Featured

Aaj Tak bags the top spot in Hindi News Space in week 26

by Editorial
July 7, 2022
0

According to BARC data for News Broadcasters in the Hindi News Space for Week 26, the ongoing ratings war continues...

Read more
TDS on influencer freebies: Move recognises creator economy, enforceability in question

TDS on influencer freebies: Move recognises creator economy, enforceability in question

July 5, 2022
Axis My India

57% Indians consider the brand’s reputation while making a purchase: Axis My India CSI Survey

July 4, 2022
Sandeep Kuriakos

How to enhance your online campaign, cut ad spends and hit the ball out of the park!

July 4, 2022
Has the edtech bubble burst?

Has the edtech bubble burst?

July 4, 2022
Weekend Rewind: #SudhirChaudhary, Eknath Shinde, Stranger Things, Amber Heard

Weekend Rewind: #SudhirChaudhary, Eknath Shinde, Stranger Things, Amber Heard

July 2, 2022
Dalbir Singh: Sikh Park’s Creative Spark  

Dalbir Singh: Sikh Park’s Creative Spark

July 2, 2022

Subscribe to Newsletters

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai - 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

Medianews4u.com © 2019 - 2022 All rights reserved.