Bengaluru: WebX Integrated Marketing Solutions, a boutique PR firm founded in 2022, has officially rebranded as BrandArc Reputation Advisors, marking its transformation into a strategic public relations and reputation consulting firm. This move signals the company’s deepened focus on guiding startups, scale-ups, and high-growth enterprises through long-term reputation building and narrative development.
Since its inception, the firm has supported founders in establishing narrative clarity and long-term brand credibility. Over the last three years, it has steadily grown to serve clients in diverse sectors including SaaS, B2B tech, personal finance, age-tech, and purpose-driven businesses—while retaining its founder-first ethos.
“BrandArc reflects the arc of a brand’s journey—from its first pitch to lasting public trust. Our role has always been to walk alongside founders, offering honest counsel and narrative clarity at every stage of growth. The rebrand simply aligns with the work we’ve already been doing and captures our role as advisors who are deeply invested in our clients’ growth journeys,” said Shashank Bharadwaj, Managing Partner, BrandArc Reputation Advisors.
Moving beyond the traditional PR agency model, BrandArc is positioning itself as a long-term strategic partner to founders, CXOs, and communication teams. The firm will offer advisory support on shaping public narratives, managing reputation risks, and maintaining momentum through key business milestones.
The rebrand includes a refreshed visual identity, an expanded suite of reputation-focused services, and a new website: https://brandarcadvisors.com
