Mumbai: Whyness Worldwide has been handed the creative mandate for Godrej Locking Solutions and Systems, one of India’s most iconic brands. This alignment is a significant moment for a legacy brand like Godrej Locking Solutions and Systems, as well as for Whyness, the integrated communication, design and digital agency founded by Ravi Deshpande.
This union is a second strategic coming together of Godrej and Whyness, as this follows immediately after Godrej having awarded Whyness with the creative duties of its upcoming premium furniture brand.
Synonymous with locks in India, Godrej Locking Solutions and Systems now looks to deepen its brand footprint and consolidate its presence and reach in a market that it has dominated for decades. Whyness will bring its expertise in traditional and digital communication, as well as design and data, to galvanise a brand that has an ideal mix of heritage and future-ready capabilities.
Shyam Motwani, Executive Vice President and Business Head, Godrej Locking Solutions and Systems, adds, This is a strategic partnership to burnish the brand and re-connect and engage with all key stakeholders. We look forward to a very exciting future for our iconic brand in the coming years.
Ravi Deshpande, the Founder and Chief Creative Officer of Whyness Worldwide, has this to say: You can find a Godrej lock on almost every Indian home door, and it has been so since my childhood days. It is with great pride therefore that we at Whyness accept stewardship duties for this most famous of brands. Charting the future course of this iconic brand across platforms and media is a challenge gladly accepted.