Ludo is just like cricket. Both can see the game turning at the last minute, the opponent comes under pressure when you score a six in both. Coach Ravi Shastri goes on to tell MS Dhoni that both games also have drinks breaks. Confused? So is Dhoni. Shastri reveals that he takes a drinks break while playing Ludo!
The campaign features former cricketer and coach Shastri taking a dig (or two) at his own expense as former Indian team skipper Dhoni seeks tips for an upcoming game of Ludo on Winzo. Their banter is fun-filled, with Dhoni showing off a touch of reverence. A six by Dhoni in his Ludo game has the coach ready to party. Only this time, with a glass of buttermilk.
The campaign has been conceptualised by Moonshot.