Bengaluru: Wipro Consumer Care and Lighting has launched a powerful new campaign for its dishwash gel brand Giffy, titled ‘Dishwash ka Baahubali’, featuring renowned South Indian actors Sathyaraj and Ramya Krishnan. The cinematic TVC, packed with drama and entertainment, transforms the everyday task of dishwashing into an epic battle against tough kitchen grease.
Blending storytelling with product utility, the film shows Sathyaraj switching from a composed chef to a warrior-like figure battling stubborn grease, while Ramya Krishnan brings her commanding presence to the scene, showcasing Giffy as the hero that makes light work of heavy-duty cleaning.
The ad underscores the brand’s core proposition: superior grease-cutting performance with minimal effort. Giffy’s new enhanced formula, enriched with turbo boosters, claims to clean more effectively than other dishwashing liquids in the market.
Commenting on the campaign, S Prasanna Rai, Senior Vice President, Marketing, Wipro Consumer Care & Lighting, said, “Giffy was created to deliver powerful cleaning for Indian households, especially where cooking with heavy spices is common. With this campaign, we wanted to communicate our core promise in a way that feels relatable yet engaging. Sathyaraj and Ramya Krishnan, with their strong screen presence and cultural connect, help us tell this story effectively. It is a creative way to show how Giffy makes tough cleaning simpler and faster.”
Available in three variants—Lemon, Green Lime, and Enzymes—Giffy leaves utensils sparkling clean with a fresh fragrance. The product is priced at ₹205 for a 750ml bottle and ₹420 for a 2L refill pack, and can be purchased from leading retail stores and e-commerce platforms including Amazon, Flipkart, Big Basket, and JioMart.
