Mumbai: SoCheers Infotech – an End to End Marketing agency has won digital mandate for Wok Express – India’s Pan Asian Food QSR in Mumbai. The account was won following a multi-agency pitch that witnessed participation from leading agencies.
As a part of the mandate, SoCheers will manage the entire digital duties for Wok Express which includes social media management, digital engagement& strategy and will help drive business objectives. The main objective would be to create brand awareness through engaging campaigns.
Discussing the alliance, Aayush Agrawal, Founder & Director, Wok Express says; “We are looking at investing around Rs. 100 Crores into the brand and to have at least 125 locations across Mumbai, Pune, Delhi, Bengaluru & Hyderabad in the next couple of years. To create a successful branded organized Asian food QSR& to maintain this speedy growth, ramping up our digital presence is of vital essence & we’ve decided to get SoCheers on board for this. SoCheers promises to be a strong partner in our times of growth & will be helping us bridge the gap to reach our target audience.”
Commenting on the win, Mehul Gupta, Co-founder & Director at SoCheers says; ‘’Wok Express has done a brilliant job at branding themselves so far across online & offline and we are excited to work on this strong marketable Asian Food QSR brand account. Taking Wok Express’ vision as ours, we are all geared up to deliver the best for the brand that will help them see a positive phenomenal change in their business.”
Speaking about the association with SoCheers, Varun Chhibber, Senior Marketing Manager, Wok Express, said; “We’re excited about the possibilities for Wok Express when it comes to chalking out a holistic marketing strategy. We met with multiple agencies before deciding on going with SoCheers. Coupling their experience with our vision, we are determined to align our expertise to steer the brand towards our business goals.”
The audience will see the campaign “#AllWoksOfLife”for Wok Express across all the social media platforms.