Mahindra Tractors, a part of the Mahindra Group, celebrated International Women’s Day with the launch of a new digital film #DeshkiShakti.
The new digital film highlights the role of women in farming, as successful farmers, decision makers, and entrepreneurs. #DeshkiShakti challenges gender stereotypes, through a simple yet effective narrative with a woman “agri-entrepreneur” called ‘Shakti’, a young vibrant and confident woman farmer, who helps raise awareness about the stereotypes around women and their contribution to Indian agriculture.
#DeshkiShakti emphasizes the need to recognize and appreciate a women’s contribution to the Indian farming ecosystem, which are often overlooked due to social and gender biases, while also delivering a powerful message that urges the audience to reflect on their own assumptions and biases.
On International Women’s Day, DS Group has come up with a new initiative that lauds the contribution of female farmers.
With the #SaluteTheFarmHER initiative, the brand has taken a small step towards garnering the due recognition for the female farmers of our country and applaud their continuous efforts in the sector.
Conceptualized by Grapes, the execution began by releasing a video to bring this gap to the general audience’s attention. It showed that when kids were asked to draw a farmer, most of them conjured up the image of a male. To change this perception, the Group intends to approach leading media houses, agricultural bloggers, and stock footage portals to make a small change that is to include images of both male and female farmers while covering relevant news.
Godrej & Boyce
Godrej & Boyce, launched a brand film for Women’s Day to celebrate its stellar women working in the field of Science, Technology, Engineering and Manufacturing (STEM). From roles as diverse as technology and core manufacturing to environmental engineering, the organization is celebrating their women in STEM.
The film highlights the qualities these women have, that empowers them to excel in their respective fields. Determination, curiosity to learn more and the passion to innovate is what make these women set new standards and be an inspiration for their peers. It features women colleagues from environment engineering, electrical engineering, civil engineering and more, pioneering progress across 10+ industries that Godrej & Boyce is present in.
Further the brand under their skill development initiative ‘Disha’, has mandated that 10% of the enrolled program trainees will be women.
The Leela Palaces
The Leela Palaces, Hotels and Resorts, on the occasion of International Women’s Day, has launched a month-long campaign to celebrate the empowerment of women within the organization and through its partnerships that support women in the communities in which they operate.
The #IAmLeela campaign showcases women’s remarkable journeys with a spotlight on their achievements nurtured by the brand.
The brand has built strategic partnerships with women-centric associations to empower them beyond its own fraternity. As part of its commitment to the community and social impact, The Leela has partnered with Kailash Satyarthi Children’s Foundation to sponsor 11 “Bal Mitra Gram” or Child Friendly Villages. This has empowered girls in rural India and paved the way for a brighter future for them.
The brand has also entered into a partnership with Jodhpur Mahila Griha Udhyog to source bags that are used across its hotels. The wellness teas placed in its hotel guest rooms are manufactured by Jalinga Tea Estate which has a women workforce of more than 80%. The brand also supports Delhi Foundation of Deaf Women by promoting the handicrafts/jewellery items at internal events.
BlinkX launched its new campaign, #ExistingBoldly, which aims to celebrate the spirit of womanhood in every form it exists for Women’s Day.
The campaign celebrates the spirit of womanhood that’s not restricted to biology. Instead, it opts to celebrate femininity in every form it exists. It endeavours to give space to genderfluid, genderqueer, transpersons, etc., apart from women, while driving home the point that women need equality every day and not just one International Women’s Day.
Hero Lectro launched its campaign for Women’s Day with #PedalAwayTheBias to bring to light the various stereotypes and stigma that women still face in society.
The brand sought to salute and honour the sacrifices and achievements made by women all over the world while also talking about the gender stereotypes that women continue to face in society.
The campaign released by boAt celebrates the contribution of women in sports and encourages supporters & fans to watch the ongoing Women’s Premier League (WPL) in support of women.
The campaign which is called ‘Watch Her Play’ sees women players brought to the front and centre as someone who scripts the next chapter in the sport’s history of India while showing clichéd depiction of women in sports ‘on’ and ‘off-field’ and urges viewers to change their mindset and shines the spotlight on her shots, performance, and competitive running.
On International Women’s Day, Ashok Leyland launched a new campaign in line with this year’s theme – ‘Embrace Equity’. The campaign is an attempt to provide women with equal opportunities and bring alive their dreams. The company has invited 100 women in Delhi to be trained on driving Commercial vehicles at their Driver Training Institute while also being provided self-defence training which will help them tackle any wary situation at work.
Through this campaign, Ashok Leyland seeks to encourage women to pursue their dreams. The campaign aims to bring about a change in perception towards women in the commercial vehicle industry. Recently, Ashok Leyland partnered with Delhi Government’s initiative – Mission Parivartan to train 180 women and many of them have now been employed as bus drivers with the Delhi Transport Corporation.
Himalaya Wellness Company
To honor the spirit of women and celebrate their strength on the occasion of National Women’s Month, Himalaya has launched its latest digital campaign, #NaturallyStrong.
Conceptualized by Social Panga, the integrated digital and creative-first marketing agency and executed by production house The Yellow Shutter, the campaign sought to celebrate the natural strength of a women.
The #NaturallyStrong campaign highlights the insight that whenever women are about to take charge and put their efforts into finishing a task, they instinctively tie their hair quickly because it makes them feel more focused. As a result, they believe they can overcome obstacles and accomplish their goals. Himalaya strongly believes that every woman is naturally strong and beautiful, and this campaign celebrates that inner power and confidence.
Lauding the strength and resilience of women Starbucks commemorates the celebrations this women’s day with its campaign “Strong Like Coffee”.
The campaign spotlights the various cynical perspectives of society that women face in their journey and celebrates women who are determined to achieve their dreams. The ad films pass on an empowering message for women to be #StrongLikeCoffee by never giving up on their dreams and following their hearts.
The two-film campaign follows the lives of 2 female Starbucks Baristas As they start narrating their stories, you hear the voices of naysayers from their lives. Each voice doubting, taunting, advising, or telling them what careers to pursue and how they should live their lives.
The films conclude with the Baristas persevering against all odds and sharing how they muted all the other voices and followed only their hearts to achieve their dreams. The campaign has been conceptualized and produced by Edelman Studios, India.
HDFC Mutual Funds
HDFC Mutual Funds seeks to break stereotypes and bias against women paving the way for a more inclusive and diverse world of finance.
The brand film featured a test of sorts where 20 participants were invited to come and ask two financial experts Shreeja and Vikrant advice on financial matters. The participants were confident of the man’s advice but not of Shreeja’s thinking the man knew better. It was later revealed that though Vikrant is only a businessman it was Shreeja who handled his finances.
The ad film showed how women can break stereotypes and celebrated and saluted women by showing how they are as adept as anyone else when it comes to finances.
RING, a digital payment app, unveiled “Life in her Pocket”, a digital video campaign to celebrate financial inclusion and independence this International Women’s Day. The campaign captures the pervasiveness of digital payments and promotes financial inclusivity.
It starts with an engaging video that is centred around the story of a young girl who moves to a new city to pursue her dreams and become financially independent. It also highlights the girl’s life and experiences in the city by evoking relatable feelings of hope, excitement, and apprehension that come when one begins a journey in their lives.
TVS Eurogrip Tyres celebrated today’s woman through all-women motorbike rides in Mumbai and Bengaluru and a film titled “Unstoppables”.
The film features some of the women who joined the tyre manufacturer’s Women’s Day ride and captures the spirit of women who love riding and represent today’s strong and independent women, who get going with confidence.
The ad film seeks to resonate with the audience with the energy and vigour of the five passionate women bikers featured in it.
Future Generali India Insurance
For Women’s Day this month, the #EnableNotLabel campaign by Future Generali India Insurance, acknowledges the pressure to be great put on women but also communicates how Future Generali aims to erase these labels thereby easing the undue expectations that women face in the workplace.
With this campaign, the company hoped to bring about enough awareness that labels shouldn’t define a woman in honour of Women’s Day. The 2-minute 17-second film showcases and celebrates Future Generali’s endeavours in creating an equitable work environment that enables women to succeed.
On Women’s Day this year, Carmesi has chosen to bring forward stories of the brave and relentless domestic workers, who are as inspirational as conventional pop-cult superheroes.
To advocate for women’s empowerment, Carmesi honoured marginalized domestic help who works tirelessly each day for both our families and their own, they face life with an indestructible spirit. The campaign, #WonderBai, focuses on bringing their hardships to light – something that most of these women go through on a daily basis, but often go unnoticed.
Carmesi additionally tied up with influencers to distribute period supplies among them. Actor Mithila Palkar, who is Carmesi’s brand ambassador, has also taken to Instagram to lend support to the campaign.
Watch the films here.
Jindal Stainless, in honour of Women’s Day, has launched a video on #WomenofStainless that breaks the stereotypes often used to describe a woman in society in celebration of Women’s Day.
The video features its women employees smashing the preconceived notions about women while sending out a message of embracing equity. The video also accentuates the fact that women are not limited to traditional gender-specific roles and should not be viewed from the generic lens introduced by the patriarchal society. The video deftly rubs off biased judgments about women by focusing on the small but significant details usually associated with them.
This Women’s Day, Extramarks Education has released a new film titled ‘The Trailblazers of Kashmir’, featuring a girls’ football team from International Delhi Public School (IDPS), Bandipora, a remote school nestled in Kashmir. The film displays how a group of young girls defied societal norms to build the village’s first-ever women’s football team for the inaugural season of the Extramarks Youth Football Championship (YFC) in partnership with Arsenal. With this campaign, Extramarks shows its commitment to supporting and empowering young girls who dream big and make a difference.
DViO Digital, a creative-tech and digital-first marketing organization, in an ode to Women’s Day has launched a campaign for Max Fashion called – #ItsSoYou.
The anchoring asset of the #ItsSoYou campaign is a celebrity mockumentary series featuring Tripti Dimri, Sanjana Sarathy, Sunakshi Grover, Anjali Sivaraman, and Samiksha Pednekar. The one-minute digital films will give the audience an opportunity to explore the unfiltered side of these much-loved and popular influencers/celebrities in their open and true elements.
The campaign #ItsSoYou stems from the idea that a woman can be adventurous, stylish, quirky or confident as the brand urges its women audiences to cherish and celebrate every facet of their personality in style.
Whistling Woods International
Buffalo Soldiers created a media campaign for Whistling Woods International called #IWasTold. The campaign, launched on Women’s Day 2023, featured successful alumna from WWI sharing their stories of triumph. The goal of the 360-degree campaign is to inspire students to pursue their dreams and passions before the upcoming admission season. The campaign included a photography-driven campaign, a brand film, and an on-ground activation, as well as an open microsite for a larger activation that transcends gender. The campaign was conceptualized by Buffalo Soldiers’ Lead Creative Officer, Rohit Prakash, and directed by internationally acclaimed award-winning director, Saurabh Dubey, who also leads the video team at Buffalo Soldiers. The visually striking photography was done by Prayash Padhi.