To commemorate Women’s Day, Nilon’s conducted a social experiment on the streets of Mumbai to highlight gender disparities. We asked a diverse group of people to guess whether a man or a woman was responsible for creating various things, from kitchen items to life-saving inventions.
The aim of the experiment was to raise awareness of unconscious biases, not only for the participants but also for the viewers. The results of the experiment demonstrated the prevalence of gender stereotypes and the need to address them.
Britannia Marie Gold
Britannia launched a thought-provoking ad film on the day after Women’s Day titled ‘Let’s Keep it Going’. The ad film seeks to deliver a powerful message around the symbolic effort associated with celebrating women for just a single day and that these discussions should be ongoing, and be committed to practicing gender equality every single day. The film is conceptualized and created by Mumbai-based advertising agency The Script Room.
Boddess Beauty, an Indian omni-channel multi brand came up with a compelling take on Women’s Day this year by urging consumers to bring about a shift in their thinking with the ‘Dawn of Women’ campaign as they feature path breakers from diverse fields who are deeply in touch with their femininity all the while being part of a traditionally masculine profession.
The Dawn of Women campaign features Divya Sandhu, who holds the record for the maximum distance covered by a female motorcycle rider for a social cause and Prerna Dangi, a mountain climber who built also community of female climbers in the country.
To bring in the campaign, Divya Sandhu flagged off a group of 15-20 women motorcycle riders from Qutub Minar to Ambience Mall Gurgaon wherein they were hosted at the Boddess store as they indulged in an afternoon of all things makeup and skincare with the Nail, Hair Service & Hand massage service. In celebration of femininity, Prerna Dangi conducted a hike in Noida’s Dhauj Mangar and spoke to Boddess about her struggles and how she denies to identify her femininity with just the color pink.
Tata 1mg has pledged to conduct free anaemia testing for underprivileged women. The pledge aims to bridge the gap in access to quality and timely healthcare for women and raise awareness around nutrition and other deficiencies that are prevalent in Indian women.
With an aim to address this critical health issue faced by women in India, Tata 1mg has planned to facilitate free tests for women in need via a user generation contest under its “#NotJustAWomensDay” campaign.
It focuses on raising awareness about women’s health issues year-round. It is a unique initiative that seeks to spark a conversation about women’s health issues while promoting education around them, all year round.
As part of the campaign, Tata 1mg will also be creating educational handbooks to provide practical tips on topics related to a range of women’s health and wellness issues, including menstruation, breast cancer, mental health, and reproductive health.
Piramal Consumer Products
This year, White Rivers Media and i-activ from the house of Piramal Consumer Products released their new campaign, ‘Choose Your Own Activ’ motivating women to listen to their bodies. It empowers them to choose what is right for them during those tough days of the month, during their menstrual cycle.
The campaign urges women to take control of their lives by making informed decisions and not letting societal taboos stop them. Unlike conventional sanitary product commercials that push women to “conquer the world” during those days, i-activ speaks of choosing their own activity, whether it is going out or resting the day, celebrating different bodies with different needs.
As the world gears up to celebrate International Women’s Day on 8th March, Niine, a homegrown brand in the menstrual hygiene sector, has a new message under its #LetsTalkPeriods campaign. The campaign aims to raise awareness about menstrual hygiene and break the stigma around menstruation.
Niine’s campaign aims to change the stigma surrounding menstruation by encouraging open conversations about periods and spreading awareness about menstrual hygiene.
As part of the campaign, Niine is releasing a digital video featuring Femina Miss India 2023 contestants sharing their first-period experiences and the misconceptions they heard about menstruation during their childhood. By sharing these stories, Niine hopes to build on the conversation around periods and in the process make people aware that only by talking about periods openly can society remove the misconceptions which surround them.
This Women’s Day, Gillette Venus drives the narrative of choosing #Painfree through its social media campaign. The brand has collaborated with more than two hundred women including Ananya Panday and Prajakta Koli to choose a pain-free life and with the ad Gillette Venus is encouraging women to not fall into somebody’s idea of beauty and rather choose to be their own kind of beautiful.
Licious helps empowering women by growing them into more unconventional roles with 230 women team members engaged in various functions as production, procurement, quality, fulfilling roles as meat technicians, delivery riders.
To further bring light to the achievements of women, Licious has decided to celebrated Women’s Day by introducing Geeta Rani and Pratima – the first women meat technicians at Licious. These women, with one working at Hyderabad and the other at Delhi, are celebrated by the meat company for rising above the ranks in a predominantly male-saturated field.
Re Sustainability Limited (ReSL)
This International Women’s Day, Re Sustainability Limited (ReSL) is raising the bar by celebrating and highlighting the story of an all-women conservancy team in the Manali zone of Chennai through a special campaign: #SheLeadsthechange.
The campaign brings to light the everyday efforts put forth by this team to create public awareness about waste segregation and responsible waste disposal through its IEC programs.
Rare Jewels honoured and celebrated women who depict power, grace and beauty through their campaign ‘She is Rare’, this International Women’s Day.
The brand acknowledges women who have stood as an example for many, who have nurtured families and have made a mark in the society. Through this campaign Rare Jewels tries to showcase their strength, power, and humbleness as an absolute multitasker.