Mumbai: India’s Leading platform-first martech startup, Wondrlab, has signed up leading electrical equipment brand Panasonic Life Solutions India (earlier known as Anchor Electricals) under its experience platform. The brand is one of the largest domestic manufacturers of electrical construction materials (ECM) in India. With this, Wondrlab will showcase its prowess in traditional retail by creating a series of exclusive brand outlets for Panasonic Life Solution India’s diverse offerings. Further, it will partner with the brand to help expand its retail footprint in India.
To kickstart this association, Wondrlab partnered with Panasonic Life Solutions India for benchmark retail design and build. The products will be showcased in its exclusive brand outlet located in Ghaziabad.
Sunil Narula, Vice President, Marketing, Panasonic Life Solutions India said, “We are delighted to associate with Wondrlab to elevate our consumer connections across India. The showroom will display a varied range of products right from home automation, energy-efficient products to the latest addition of MirAIe – a premium IoT platform that instills future living, and Electric Vehicle Chargers. With our retail expansion in Ghaziabad – one of the fastest-growing real estate markets – we aim to offer our state-of-the-art products and services. This will give a holistic experience to consumers and enhance their selection process for high quality-based products.”
Vandana Verma, Co-Founder and Managing Partner, Experience Platform, Wondrlab, said, “Wondrlab specializes in traditional retail and technological innovations in the experiential space. Our work for Panasonic Life Solutions India, a leader in its electrical construction material category, has a mix of innovation and textbook traditional retail that will help the brand take forward its retail ambitions in India. The first-of-its-kind store in Ghaziabad – the city known for its cultural heritage and industrialization – will be used as a prototype for all the upcoming outlets. We are very excited to partner with Panasonic Life Solutions India in their retail journey.”
Watch the video of the store here:
The partnership has seen a magnificent 1200 square-foot exclusive brand outlet in Ghaziabad, Uttar Pradesh, backed by Wondrlab’s extensive retail expertise, unique concepts, and contemporary design. The idea behind the store is driven by retail science and architecture. The store’s interiors are customised as per each product category along with material innovation, partnering to transform from concept to ready-to-operate stores. Wondrlab’s experience platform completed this store in just two months right from design to execution, with several such exclusive stores in the pipeline across India.