Mumbai: WebTalk, Poland-based digital marketing agency, has appointed Martin Winther as its new Chief Creative Officer. Effective November 2024, Martin will lead the agency’s creative team of over 20 members, further cementing WebTalk’s position as a top partner for delivering innovative and impactful digital campaigns.
Martin’s appointment marks a new chapter for WebTalk, as the agency looks to elevate its creative capabilities and deliver even more groundbreaking campaigns for clients across industries. In his new role, Martin will drive the creative strategy, oversee campaign development, and lead the agency’s creative vision to meet the growing demands of a rapidly evolving digital landscape.
Martin Winther brings over 25 years of experience in crafting award-winning campaigns both in Poland and internationally. Originally from Norway, Martin moved to Warsaw in the early 2000s after completing his degree at the Academy of Fine Arts, drawn to the burgeoning advertising market in Poland. Over the years, Martin has worked with some of the most prestigious agencies worldwide, including Leo Burnett, Change Integrated, Saatchi & Saatchi, and 180heartbeats + JvM, honing his expertise in delivering innovative communication strategies.
Martin’s work has earned him over 200 awards, including 27 Cannes Lions, and his contributions to the Polish advertising landscape were further recognized in 2023 when he was inducted into the KTR Hall of Fame.
In 2019, Martin relocated to Zurich, where he held roles as Creative Director at Jung von Matt Limmat and later at TBWA Switzerland. During his tenure, he led successful global and regional campaigns for renowned brands like V-Zug, Geberit, and Porsche.
“I was drawn to WebTalk not only because of the team’s passion and energy but also because of the agency’s clear vision for growth,” said Martin Winther. “Together, we’ll create inspiring and effective campaigns that will elevate our clients’ brands. If we achieve even a fraction of our ambitious goals, we’ll take the agency to the next level. My personal ambition is to consistently exceed our clients’ expectations and deliver work that challenges the status quo.”
Michał Dunin, Founder & CEO of WebTalk, commented, “We’re thrilled to welcome Martin to the WebTalk family. His talent, experience, and proven track record make him a perfect fit for our team. Joining the Wondrlab Group’s fast-growing international network sets ambitious goals for us, and Martin’s leadership will help us achieve those goals. His ability to blend bold ideas with flawless execution is exactly what we need to meet our clients’ ever-evolving needs. Additionally, his expertise in creative innovation will complement the generative AI capabilities we are developing to push the boundaries of digital advertising.”
“I’ve had the pleasure of working with Martin in the past, and I’m delighted our paths have crossed again,” said Jarek Ziębiński, Chairman of Wondrlab Europe. “We both worked together to win Poland’s first Cannes Lions, and now, after many years, he’s back in Poland to join our team at WebTalk. I look forward to seeing the incredible ideas he’ll bring to the table and the continued success he’ll help us achieve.”
