Mumbai : In an attempt to create a world equal for humans as well as animals, WorldForAll, a Mumbai-based non-profit that has revolutionised the model of stray animal adoptions, has joined hands with TikTok, the short video platform, to raise awareness on animal welfare, safety and cruelty. The initiative will also see collaboration with GiveIndia, the country’s largest and most trusted giving platform.
The campaign kick-started today with an event in Mumbai where TikTok, World4All and GiveIndia came together to conduct a workshop and launch the in-app campaign #PetBFF on TikTok that focuses on educating people about the importance of adoption of strays and homeless animals rather than buying expensive breeds.
Priyanka Prakash, Head – Marketing and Alliances, World For All said, “We are driven by the motivation to create an equal world – one that is driven by compassion, kindness and empathy towards animals as much as with fellow humans. We are proud to partner with TikTok who are championing animal welfare through this campaign. As part of the initiative we will be working with “World For All” to host workshops about animal equality, kindness towards strays and pets adoption. TikTok will help us leverage their reach to spread awareness and build the narrative making this a very fruitful partnership.”
Nitin Saluja, Director, Public Policy, TikTok India said, “We are delighted to announce our collaboration with World For All. Animal and pet videos as a category are quite popular on the platform and we would like to leverage this opportunity to educate our ever-growing community of our users on how to treat and care for animals. This initiative also aims to encourage supporting homeless animals and playing an active role in increasing overall awareness around animal welfare in our society.”
“Such a thoughtful campaign is the need of the hour. Animal abuse is as heinous as child abuse and we should be made more aware of animal cruelty. Also, the idea of adopting the homeless and caring for them is something that is very close to our hearts. Our aim has always been to make a positive impact on society and this is a wonderful initiative towards that,” added Priyanka Prakash, Head of Marketing and Partnership, GiveIndia.