Mumbai: WOW Skin Science, the personal care brand and pioneer of nature inspired products, has unveiled an interesting new campaign dedicated to World Earth Day. This is the brand’s endeavour to celebrate this day for Nature is generous and bountiful. With this as the tying thought of the Earth Day campaign, WOW Skin Science looks to celebrate the joys that unfold when you plant a seed and to bring to attention the much needed revival of nature’s lost glory and build an evergreen future – the thought seed of which must be sown at home, first.
From seed to plant to Palak ke Pakode, the film traces the journey of satisfaction that one experiences when one is truly connected with nature. With the Green Hands Initiative, WOW looks to inspire consumers to sow, grow and enjoy all that nature has to give because every little seed holds a big promise of a greener tomorrow. WOW Skin Science adapted this vision recently in the form of seed pouches that come complimentary with every purchase, christening it #WOWGreenHandsInitiative. This film is an extension to that vision that the brand hopes consumers across age groups and geographies will imbibe for a better and brighter tomorrow. WOW Skin Science pledges to accomplish shipment of 1 crore seeds in the days to come.
While talking about the campaign, Manish Chowdhary, Co Founder, WOW Skin Science, “We’re yet dealing with the pandemic’s throes but we’ve learnt quite a few valuable lessons in the last two years, one being ‘consciousness’. It’s amazing how closer we got to nature and all things that nature inspires. The task upon us is to keep that momentum going and doing every little thing, taking every little step as a contribution for the greater good. My urge is to everyone around, the toddlers to the older citizens to let our Mother Earth thrive and survive. Let’s not wait for another pandemic to make us realise this better.”
