• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • PR
    • Mobile/Digital
  • Marketing
    • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Wednesday, December 11, 2019
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • PR
    • Mobile/Digital
  • Marketing
    • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • PR
    • Mobile/Digital
  • Marketing
    • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Advertising

WPP Co-Founds new Cross-Industry Global Program to drive sustained growth for clients

by Editorial
May 2, 2019
in Advertising, Exclusive, Featured
3 min read
WPP Co-Founds new Cross-Industry Global Program to drive sustained growth for clients
Share Share ShareShare

Inernational: WPP today announced the formation of the cross-industry Institute for Real Growth (IRG), the first program of its kind to help Chief Marketing Officers and other senior business leaders to drive more effective growth strategies.

The not-for-profit, independent Institute, co-founded by WPP with Facebook, Google, Kantar, LinkedIn, the NYU School of Professional Studies (NYUSPS), Saïd Business School at the University of Oxford and Spencer Stuart, aims to help organizations focus on sustained, long-term “real growth” by equipping leaders with best practice approaches to their strategy, structure, capability and leadership.

Participants in the program benefit from a curriculum approved by the IRG Founder Advisory Board and will receive an NYU School of Professional Studies Certificate of Completion in Real Growth Leadership. The program comprises a series of workshops that provide close collaboration with peers, the latest in-depth research, world-class case studies, expert speaker insight and individual coaching, personalized to each attendee’s leadership and organizational business growth needs.

At the first in a series of IRG events, WPP shared new findings from the largest and most comprehensive global study differentiating growth over performers from under performers. Speakers at the event in New York included co-founders Carolyn Everson, Vice President of Global Marketing Solutions at Facebook, Bethany Poole, Director of Ads Marketing at Google, Mike Romoff, Head of Global Agency and Channel Sales at LinkedIn, Michael Diamond, Academic Director of Integrated Marketing and Communications at NYUSPS and Greg Welch and Tom Seclow, Consultants at Spencer Stuart.

Over the last year, a team of 20 WPP strategists and consultants interviewed around 500 senior business leaders and evaluated over 1,500 online survey contributions from 73 countries to identify seven building blocks for real growth. The study also incorporated an AI analysis of over 3,500 publications and a behavioural analysis of LinkedIn data from over 800 million connections across 3 million employees.

Key findings from the global growth study revealed that:

  • Growth overperformers expand the definition of the market they compete in and offer ever-evolving experiences to their consumers.
  • Overperformers embrace a “whole-brained” approach; unlocking the power of data with insights and combining technology with creativity.
  • Organizations that are more open and better connected both internally and externally outperform their competitors.
  • Organizations that set “humanized-growth” objectives – in terms of value to their customers, their colleagues and their communities – can expect to drive more sustained business growth results.
  • At the Institute for Real Growth’s first event hosted by WPP in New York, Mark Read, CEO of WPP, said: “Clients tell us that sustained top-line growth is their number one priority but they face increasing challenges in delivering it.
  • “The results of our comprehensive global study confirm that sustained growth requires the disciplined execution of integrated strategies that combine data and technology with human insights, creativity and innovation.

“The Institute for Real Growth brings together influential partners to help organizations focus on long-term success, and promotes winning approaches based on unrivalled knowledge and expertise, academic rigour and transformative ideas.”

Carolyn Everson, Vice President of Global Marketing Solutions at Facebook, said: “I’m honored to be a part of the IRG as it gets right to the heart of what every leader is focused on: growth. I applaud the IRG for endorsing a humanized-growth approach – sustainable business results always start with people.” 

Michael Diamond, Academic Director of Integrated Marketing and Communications at NYUSPS, said: “The NYU School of Professional Studies is grounded in applied research taught by a distinguished practitioner faculty. We are delighted to collaborate with the Institute for Real Growth to provide senior-level marketing executives with the knowledge and insights they need to succeed on a global scale.”

Marc de Swaan Arons, co-founder of the Institute for Real Growth, said: “Together with my co-founder Frank van den Driest, we have expanded on WPP’s global growth study to create an industry-wide program that is focused on helping senior leaders make better marketing decisions and influence better business decisions. IRG is the only platform where growth leaders can learn from world-class overperformers and topic experts and collaborate with peers to solve their specific business growth challenges.”

The Institute for Real Growth is run by the same team that led WPP’s Marketing 2020 and Insights 2020, two industry-wide studies conducted by Kantar that featured in the Harvard Business Review and identify how to organize marketing functions in a digital age, as well as how to use the role of an insights function to help drive customer-centred services.

Tags: Cross-Industry Global ProgramWPP

Related Posts

Publicis Groupe names Anupriya Acharya as CEO - South Asia; Saurabh Varma quits Publicis Communications
Exclusive

Publicis Groupe names Anupriya Acharya as CEO – South Asia; Saurabh Varma quits Publicis Communications

December 10, 2019
WARC identifies successful content strategy trends for effective marketing
Featured

WARC identifies successful content strategy trends for effective marketing

December 10, 2019
News content app Shortpedia introduces ‘listen’ feature
Featured

News content app Shortpedia introduces ‘listen’ feature

December 10, 2019
ADK Fortune launches ‘Khel Gaye Chief’ with Vicky Kaushal for Red Chief
Brand Stories

ADK Fortune launches ‘Khel Gaye Chief’ with Vicky Kaushal for Red Chief

December 10, 2019
Hotstar decodes the online video consumer, unveils India Watch Report 2019
Featured

Hotstar decodes the online video consumer, unveils India Watch Report 2019

December 10, 2019
Bengaluru FC announces partnership with JSW Paints as Official Paints Partner
Featured

Bengaluru FC announces partnership with JSW Paints as Official Paints Partner

December 10, 2019
India to take over as second-biggest contributor to ad growth in 2020; Global adspend will increase by 4.3%: Zenith

India to take over as second-biggest contributor to ad growth in 2020; Global adspend will increase by 4.3%: Zenith

December 10, 2019
Visuals of Queen will make you feel like watching a feature film: Gowtham Menon on his OTT debut with MX Player

Visuals of Queen will make you feel like watching a feature film: Gautham Menon on his OTT debut with MX Player

December 9, 2019
Netflix to spend INR 3,000 CR for Indian Originals: Reed Hastings

Netflix to spend INR 3,000 CR for Indian Originals: Reed Hastings

December 9, 2019

News Broadcasters Federation Elects Arnab Goswami as President; Finalizes Self-Regulatory Structure

December 9, 2019
BARC disciplinary committee names News 7 Odia and Bflix Movies as 2nd time offenders of viewership malpractice

BARC disciplinary committee names News 7 Odia and Bflix Movies as 2nd time offenders of viewership malpractice

December 7, 2019
Star Plus’ show ‘Yehh Jaadu Hai Jinn Ka’ rises to the no.1 spot

Star Plus’ show ‘Yehh Jaadu Hai Jinn Ka’ rises to the no.1 spot

December 7, 2019

Subscribe to Newsletters

Highlights

WARC identifies successful content strategy trends for effective marketing

News content app Shortpedia introduces ‘listen’ feature

ADK Fortune launches ‘Khel Gaye Chief’ with Vicky Kaushal for Red Chief

Hotstar decodes the online video consumer, unveils India Watch Report 2019

Bengaluru FC announces partnership with JSW Paints as Official Paints Partner

Vaishali Sarkar named CEO of Wunderman Thompson Indonesia

Trending

Publicis Groupe names Anupriya Acharya as CEO - South Asia; Saurabh Varma quits Publicis Communications
Exclusive

Publicis Groupe names Anupriya Acharya as CEO – South Asia; Saurabh Varma quits Publicis Communications

by Editorial
December 10, 2019
0

Mumbai: Publicis Groupe has announced the appointment of Anupriya Acharya as Chief Executive Officer, South Asia. In addition, Saurabh Varma,...

Zee Telugu premieres gripping film ‘Dhrusti’

Zee Telugu premieres Rahul Ravindran’s gripping film ‘Dhrusti’ on 15th Dec

December 10, 2019
‘Airtel Wi-Fi Calling’

Airtel launches ‘Wi-Fi Calling’ service in Delhi/NCR; Voice over Wi-Fi service to be expanded across India

December 10, 2019
Reckitt Benckiser India awards its media business to dentsu X

Reckitt Benckiser India awards its media business to dentsu X

December 10, 2019
WARC identifies successful content strategy trends for effective marketing

WARC identifies successful content strategy trends for effective marketing

December 10, 2019
News content app Shortpedia introduces ‘listen’ feature

News content app Shortpedia introduces ‘listen’ feature

December 10, 2019

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • PR
    • Mobile/Digital
  • Marketing
    • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2019 JNews - Premium WordPress news & magazine theme by Jegtheme.