Mumbai: WPP Media has announced that EssenceMediacom will continue to manage the integrated media mandate for Bayer Consumer Health across South Asia, following a global review.
The renewed partnership reinforces a legacy of collaboration and high-performance marketing, with a sharper focus on AI, automation, and data-led insights to accelerate Bayer Consumer Health’s growth trajectory in the region. WPP Media will collaborate closely with Bayer to deepen consumer engagement, enhance media efficiency, and integrate digital and e-commerce initiatives to deliver measurable business outcomes.
Sandeep Verma, Country Head, Bayer Consumer Health Division, India, said, “Our partnership with WPP Media has consistently evolved to align with the changing consumer and media landscape. As we expand our footprint across South Asia, our focus will be on future-ready media innovations that deepen consumer understanding and strengthen our brands’ role in everyday self-care.”
Navin Khemka, President – Client Solutions, WPP Media South Asia, added, “We cherish our longstanding partnership with Bayer Consumer Health. Across South Asia — including India, Pakistan, Sri Lanka, and Bangladesh — we remain committed to harnessing AI, data, and technology to deliver future-ready campaigns that strengthen consumer connections and drive measurable business growth.”
