Two months after confirming its plans to merge Wunderman with J. Walter Thompson, WPP has officially released the new identity for Wunderman Thompson, a company produced by the union of history’s first creative agency and the firm that pioneered direct marketing.
After merging their two agencies Wunderman with J. Walter Thompson back in November, WPP has released the new identity for Wunderman Thompson.
Done by Landor, the new brand identity includes a new logo a new website, and positioning statements that will represent the new entity and its roughly 20,000 employees across 200 locations in 90 markets.
According to Wunderman, the “design showcases that growth is a force of good and all growth starts with inspiration,” adding that Wunderman Thompson believes that inspiring growth takes three things:
- See the world differently and reject conventional thinking.
- Unbounded creativity to rethink business, culture and brand experiences.
- Act decisively and accountably end-to-end.
The new branding also includes update social media accounts:
Facebook: Wunderman Thompson, @WunThompson
LinkedIn: Wunderman Thompson