International: Singles Day sales set records in 2020, and Wunderman Thompson helped clients take a big piece of that pie.
With a focus on inspiring growth for brands, the agency implemented commerce strategies that resulted in great success for clients on T-mall’s 11.11 Shopping Festival.
Wunderman Thompson China helped 15 brands achieve ¥4.6 Billion in GMV, an increase by 77% from ¥2.6 Billion last year. Brands supported by the agency sat across multiple categories including Skincare, Makeup, Haircare, Femcare, and Electronics, etc. Among them were impressive success stories including Estée Lauder, ranked No.1 in Overall Beauty, La Mer, rankedNumber 1 as Luxury Beauty Brand, MAC Cosmetics, ranked No.1 in the Prestige Makeup and Jo Malone,ranked first in Fragrance during this shopping festival.
Carter Chow, CEO of Wunderman Thompson China, said, “It is amazing to see our team’s expertise and hard work pay off for clients’ top brands. We will keep driving and optimizing our capabilities in commerce to further deliver incredible results for our current and future client partners.”
In China, consumers’ use and need for e-commerce is only going to get bigger. According to Wunderman Thompson’s Future Shopper 2020 Report, “93% of Chinese consumers expect to increase their use of digital shopping channels in the future”. Every 11.11 is an opportunity to showcase the very best in consumer experience and commerce, and deliver end-to-end capabilities that inspire growth for brands.