New Delhi: The current lockdown in India is unprecedented. India has a unique set of challenges due to a large population with diverse segments and groups. To manage and overcome this problem, each one of us has a role to play. Wunderman Thompson South Asia and Honda Cars India wanted to salute the resilience and the undying spirit of the people of India who played a pivotal role in making things work.
Honda Cars saluted the corona warriors- medical personnel, police, sanitation workers for their courage and resilience through innovative social media creatives conceptualized by Wunderman Thompson South Asia.
As India entered the second phase of lockdown, the brand wanted to thank the millions who were doing their bit in helping the nation fight the pandemic by adhering to precautionary measures – managing work from home, washing hands regularly, wearing a mask and a hundred other little things.
The all distinct and powerful Honda Smart Key as the central visual device brought to life a simple, powerful, and endearing message of hope and positivity thanking the people of India for doing their bit for India.
