Gurgaon: XR Central and Lyxel&Flamingo have announced strategic partnerships, that will enable their clients to accelerate journeys in the virtual world. Lyxel&Flamingo is today well known for its creative solutions on digital and mainline advertising, next-gen production capabilities, deep strategic partnerships with important platforms like Amazon, Google, Facebook, and Flipkart, state of art in-house studio, technology solutions for brands as well as its proprietary media and reporting tools. With more than 210 employees and 150 odd clients, L&F is one of the largest independent digital agencies in India.
As a part of this strategic partnership, XR Central will re-direct all the creative design, storyboarding, and storytelling processes to Lyxel&Flamingo. These new processes will enable XR Central to focus entirely on its core competency of building XR (Augmented, Virtual and Mixed Reality) technology solutions, on their own platform – CUBE, for enterprises across the industries and also providing this suite of services for L&F’s clients.
Anshul Agarwal, Co-Founder, XR Central said “Design is at the heart of any solution we build. We at XRC pride ourselves on delivering world in class solutions to our clients. Lyxel&Flamingo is one of the best in the world when it comes to creativity, design, experiences, storytelling, and a lot more. This partnership has come just at the right time for us as we are on a growth trajectory. This partnership not only helps us add a world-class team of creative and innovative minds but also opens up limitless possibilities to take our solutions to the next level”
Dev Batra, Founder & CEO, Lyxel&Flamingo said: “XR Central is a new age AR, VR, and immersive experiences technology company and we are very happy to be their strategic partner. The entire XRC team is young and enthusiastic with a mindset of making things happen. With this partnership, we expand our XR technology arm that will add innovation and speed and at the same time enable us to build a comprehensive business opportunities pipeline across the globe”