Mumbai: Xylys, the premium watch brand from Titan Company Limited, has unveiled its latest campaign featuring Abhishek Sharma, bringing together Swiss precision, contemporary design, and a bold, self-directed approach to time.
Set in a stylised and surreal urban landscape, the campaign film follows Sharma as he navigates an immersive underwater world that blends the familiar with the unexpected. The narrative reflects a mindset driven by instinct and intention, where ambition aligns with discipline and personal style is expressed with clarity and confidence.
At the centre of the campaign is the Mariana Limited Edition – Coral Reef Green, a Swiss automatic diver’s watch that embodies the brand’s design-forward philosophy and technical expertise. Limited to just 200 pieces globally, the timepiece underscores Xylys’ commitment to precision-led, contemporary watchmaking.
Crafted with a 44mm tin bronze case, the Mariana is powered by the Swiss Sellita SW200-1 automatic movement, offering a 41-hour power reserve. The Coral Reef Green dial features Superluminova indices and is paired with sapphire glass with multi-layer anti-reflective coating, along with water resistance up to 20 ATM. The watch is complemented by a brown European calf leather strap and an interchangeable green rubber strap, enhancing both versatility and performance.
The Mariana collection also extends to Blue and Brown dial variants, reflecting Xylys’ contemporary and design-led aesthetic across the portfolio.
“Xylys stands for a distinct point of view, where Swiss precision meets confident design,” said Kalpana Rangamani, CSMO, Titan’s Premium Watches. “This campaign brings that philosophy to life through a strong visual language and a personality that reflects clarity, ambition, and self-belief.”
“For me, performance is about instinct, but also about consistency and control,” said Abhishek Sharma. “That balance is something I relate to in Xylys, the attention to detail, the precision, and the way it complements my personal style.”
With this campaign, Xylys continues to strengthen its positioning in the premium watch segment, blending global design sensibilities with technical precision to appeal to modern, style-conscious consumers.
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