Mumbai: Yellow Door – the boutique creative agency – bagged a prestigious Gold for Best Sports Content at the recently concluded India Content Leadership Awards 2018 held in Mumbai last week.
The India Content Leadership Awards 2018 – one of the most sought-after content awards – is judged by an eminent jury panel comprising of cross-industry veterans and top marketing professionals.
The Igniting Rivalries Campaign created to promote the India-Australia series for Star Sports was conceptualized and executed by Yellow Door and Digital F5 – both part of the F5 Network.
Speaking on this achievement – Mr. Vinay Dholakia – Founder & CEO said, “It is a huge achievement for Yellow Door – firstly to work on a campaign as big as the India-Australia series for a brand like Star Sports and secondly to bag the gold in such a hotly contested category, that too, in our first year of operations. We would also like to thank Star Sports for giving us the freedom to come up with a really out-of-the-box campaign with a series of digital films that helped it stand out from the rest. The videos made an astonishing 2.4 billion impressions and accumulated 1.4 million likes and shares on social media.”
Adding to this – Mr. Sanjay Santwan – Co-Founder & CCO – also said, “The real challenge in this campaign was to create content that was non-cricketing in nature but quirky enough to stick in the minds of the cricket fans. Winning this award is truly a testament to the creativity, dedication and hard work of our entire team. Creating content, especially video, that breaks the clutter is a big challenge and we, at Yellow Door, are ready to be the game changers in that space.”
Yellow Door has already worked on multiple campaigns for leading brands like Star Sports, LivPure, Adlabs Imagica and Warner Brothers to name just a few and already have over 35 films under their belt.
Mr. Vinay Dholakia concludes, “Video content is going to be the biggest draw for consumers across platforms Very few agencies in India have the in-house talent and capabilities to independently create unique and breakthrough video content for brands. This is where we have found a need-gap and Yellow Door intends to become one of the leading video content specialists across formats in the coming years.”