YouGov, the international research and data analytics group, has been appointed as the World Travel & Tourism Council’s (WTTC) knowledge partner to provide the best data and clearest insights for the sector as it emerges from the pandemic.
As a knowledge partner, YouGov will provide data from its wide range of tools to provide a better understanding of the sector’s issues and trends globally. As well as providing data for reports, briefings, events and webinars, YouGov will also work with the World Travel and Tourism Council to measure consumer attitudes or opinions about significant industry announcements as the sector begins to open up after a difficult 18 months.
Eva Stewart, YouGov’s Global Sector Head of Travel & Tourism: “As a result of the pandemic, the global travel sector is changing day by day and it needs a detailed and up-to-date view of people’s attitudes and behaviours. Our partnership with the World Travel and Tourism Council means that this leading industry body now has access to the best consumer data from around the world. As the sector prepares to step into the post-COVID world, we will provide industry leaders with a clear understanding of consumers’ changing attitudes to travel.”
Virginia Messina, WTTC Senior Vice President and Acting CEO: “The global Travel & Tourism sector has been devasted by the COVID-19 pandemic, with 62 million jobs lost and its contribution to global GDP falling by US$4.5 trillion. YouGov’s market leading data helps provide certainty – going beyond what traditional research can do and meaning that at this crucial time we can get answers quicker and understand travellers in greater depth than ever before. As a result, WTTC will get a clear picture of what consumers are thinking and how they are reacting to being able to travel again.”
YouGov has extensive data tools aimed at informing the travel industry. As well as the market-leading Destination Index, which tracks perceptions of the world’s most popular places, it recently launched Global Travel Profiles, a tool that tracks global consumer sentiment and attitudes every day across the world’s largest travel and tourism markets. It relies on YouGov’s market-leading connected data set meaning it provides much deeper insights than just isolated travel attitudes.