YRF Talent, the boutique talent management firm, has appointed Akanksha Malhotra as AVP – Talent. The agency currently represents celebrities like Rani Mukerji, Anushka Sharma, Ayushmann Khurrana, Bhumi Pednekar, Arjun Kapoor, Vaani Kapoor & Sharvari.
In this new role, Akanksha will be spearheading the films division within YRF Talent, as well as lead strategic relationships between artists and studios, producers and platforms to package projects for its actors.
Prior to YRF Talent, Akanksha had a career spanning over 13 years in the movie industry. She has worked with Cine1 Studios on the film Bhool Bhulaiyaa 2. She was also Shahid Kapoor’s agent from 2010-2019, scouting & servicing projects like Padmaavat, Kabir Singh, Udta Punjab for him.
Prithwish Ganguly, Vice President, Talent & Communications Strategy, said, “We are delighted to have someone like Akanksha Malhotra joining our agency. In the competitive landscape of movie-business today, Akanksha’s experience will bolster us to navigate through the rapidly evolving times of content production & monetisation. Her expertise will be crucial for us to advice our homegrown talents to take informed and strategic career decisions.”