Mumbai : YWC, fashion label by star cricketer Yuvraj Singh has launched its first TVC campaign as they roll out their launch communications. The theme and feel of the entire TVC revolves around ‘Get up and Do it again’ philosophy, a reflection of the fighter spirit of the brand ambassador and owner, Yuvraj Singh. The film has been directed by Prasad Naik, produced by Allan D’Souza & Geeta Laxman by Fusion Films.
The TVC revolves around the story of Yuvraj Singh, the maverick who has broken conventions and the stigma around cancer. His rise like a phoenix from the ashes after emerging victorious from his battle against cancer.
Life is a challenge but that is what makes it worthwhile and every challenge/ failure bring the opportunity to emerge as a hero. The YWC TVC focusses on all the mavericks, the doers, the fighters, and the champions who have made a comeback against all odds. It is through and through about the conquerors at life.
YWC, home-grown lifestyle fashion brand, is not just fashion; it is fashion with a conscience. The YWC label, in harmony with modern silhouettes, offers a unique blend of futuristic designs, chic fabrics and attitude amalgamated in one perfect collection.
When you think of Yuvraj Singh, you think of style, elegance and charisma both on and off the field. The label exudes the same persona which has in a way become his unique signature. YWC by Cricketer, Entrepreneur, Humanitarian – Yuvraj Singh offers top-notch clothing creating a new benchmark for premium fashion. Royalties from the sales proceedings from YWC label will be channelized to help support the YOUWECAN Foundation.
Buying YWC product helps cancer survivors and patients for funding treatment and education to give them the fair chance of a much deserved life. The YWC label resonates the ‘live, dare and inspire’, motto of Yuvraj Singh.
The TVC successfully brings to life the idea that: Together You and We Can, and if YUVI can so can you. YWC intends to set new standards of fashion with its core DNA being in a much grander social cause to nurture YouWeCan’s philanthropic endeavours.