Mumbai: Leading Content and Technology powerhouse, Zee Entertainment Enterprises Ltd. (‘Z’) leveraged its strategic approach centered around quality content to achieve a three-year high share of 28.7% in the Hindi movie cluster in Q2FY26, further reaffirming its dominant position in the genre. The Company is fortifying its position across the linear entertainment landscape by recording strong viewership gains in the Movies genre across languages.
Leading the performance in the Hindi movies genre is Zee Cinema, which regained its position as the No. 1 Hindi Movie Channel (15+ HSM Urban) in Q2FY26. The gains were driven by premieres of blockbuster movies such as ‘Jaat’ and ‘Game Changer’. The audience favourite, ‘Pushpa: The Rule – Part 2’, garnered the highest-rated movie premiere of FY26 till date. (Notably, the movie that previously achieved a similar feat was ‘Gadar 2’, which premiered on Zee Cinema in November 2023.)
Anmol Cinema and Zee Action, part of the Company’s portfolio of Free-to-Air movie channels, also delivered a strong performance, attaining the highest reach in Q2FY26 (15+ HSM Urban), amongst all channels across languages and genres. Both the channels garnered over 116 million viewers each.
The Company’s movie channels across languages continue to sustain its strong leadership position, attracting significant viewership gains. The Marathi movie cluster of ‘Z’, comprising Zee Talkies, Zee Yuva and Zee Chitramandir have extended their leadership in the Marathi movies segment with nearly 50% market share. The World Television Premiere of ‘Phullwanti’, garnered the highest ratings for a World Television Premiere, for the cluster during the quarter.
In other key language markets of Tamil, Telugu and Bhojpuri, the respective movie channels namely – Zee Thirai, Zee Cinemalu and Zee Biskope also maintained their leadership position ranking among the top three channels in their language markets.
Speaking about the robust success, a Company Spokesperson of Zee Entertainment Enterprises Ltd. said, “The growth of our movies cluster across languages is a strong reflection of our content strategy focusing on new super-hit premieres, classic titles from our library and data-driven curation. The genre’s unmatched reach and strong resonance amongst male viewers and the youth, also enables it to consistently deliver scale and strategic value to advertisers across markets.”
Strengthening the Company’s entertainment business further, the robust movie portfolio of ‘Z’ with 22 movie channels across 6 languages and a curated selection of movies that range from family drama, action, horror, romance and more, reached over 550 million viewers in September 2025.
The genre’s overall growth and consistent performance also find favour amongst the Nation’s top 10 advertisers, who continue to show a strong preference for Hindi Movie channels, with their massive reach and distinct audience profile, making the genres an essential part of the media mix.
From family dramas such as ‘Hum Aapke Hain Koun’ and ‘Hum Saath Saath Hain’, to action hits like ‘Karan Arjun’ and ‘RRR’ and romantic classics like ‘Bobby’ and ‘Ram Teri Ganga Maili’, the Company boasts of a vast and diverse film library encompassing an array of iconic titles that continue to engage audience across generations till date. (Notably, the iconic movie ‘Hum Aapke Hain Koun’ has been viewed by 250 million people over the past five years, which is equivalent to the size of the fifth most populous country in the world.)
The enduring engagement underscores the value of the Company’s movie library as a strategic content asset and reinforces its leadership in shaping the Nation’s movie-viewing culture.
